Bob Moesta is both an entrepreneur and engineer. Over his career, Bob has developed and launched more than 3,000 products. He worked alongside Clay Christensen and is passionate about aligning marketing with engineering.
Benedictine University began 130 years ago in Chicago. Today the University serves students throughout the world, from China, Vietnam, the US and online. Furthermore, fierce competition, empowered consumers, along with rising costs have education in flux.
Many C-Level executives have joined the Brand Lab Series™ Podcast, but never a Chief Retirement Officer. Hence, we asked Nick Economos to talk about the complexity of marketing financial services to B2B and B2C audiences.
Technori CEO Scott Kitun knows how to build momentum. And, Kitun moves fast, even if he's learning as he goes. Due to his hustle, he rapidly grew WGN's “Tomorrow’s Business Today.” Now, Scott's looking to grow another community, Technori.
1871 CEO Howard Tullman has seen it all. For over forty years, he's built, invested and written about businesses. And Tullman shows no signs of slowing down. Today, he leads the largest business and tech incubator in North America, 1871.
As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.
For all the industry chatter about "being authentic", few brands use documentary storytelling to actually be real. Natalie interviews AE Marketing Group CEO Brian Walker about their latest documentary storytelling campaign for Network Health.
Podcasting has been a big hit with many brands. Our own podcast filled an industry void in C-Suite marketing content. Yet, by no means are we audio pioneers. Therefore, we tapped our friends at ParkerGale to share how you can use podcasting to fuel your brand.
Deloitte Principal and Global Insights Leader, Jonathan Copulsky joins the Brand Lab Series™ to talk about protecting your brand today. As the author of "Brand Resilience," Jonathan knows a thing or two about managing risk and recovery in a high-speed world.
Private equity and brand aren't often used in the same sentence. But, maybe that's why ParkerGale Capital is not like most private equity firms.
Quality is what consumers think of when it comes to a large global brand like AON. Ana Perez is back to talk about how people recognize AON's healthcare marketing, but their biggest challenge is living up to that recognition.
Russ Klein has been called "Advertiser of the Decade" by Ad Age. His experience in brand transformation has led him to his role as CEO at the American Marketing Association.
Ana joins the Brand Lab Series™ to talk about building a strong go-to-market strategy in an emerging market. That market is private health exchanges, yes you read that right private, not public health exchanges.
American Marketing Association CEO, Russ Klein has seen it all. At 29, and long before advertising had twenty-year-olds in leadership positions, Russ was CMO of Dr. Pepper.
Most healthcare marketing managers don't rise to the C-Suite, but then Penny Ransom isn't like most people. In Episode 18, Brian Walker welcomes Network Health's Chief Administrative Officer to share her journey and insight on healthcare marketing.
Branding Magazine Editor Chuck Kent joins us today to talk about content marketing, brand and co-creation. As our industry shifts to multi-channel media and consumers have brand power - content, no matter how you define it - is a critical component.
Advertising agency veteran, creator, and moderator of The Branding Roundtable, Chuck Kent joins the Brand Lab Series™ Podcast for episode 16.
Generation Z is the newest audience for brands to reach. They may be young, but they have a significant amount of influence over spending decisions.
Jim Higley is an award-winning author and a national advocate for fatherhood and men’s health issues. Every day, brands target parents in their marketing efforts, but are they making a huge mistake by ignoring modern gender role sharing?
Camp Kesem is the only national non-profit of its kind that helps children touched by their parent's cancer. And as the brand's Chief Development and Marketing Officer, that mission is deeply personal to Jim Higley.