Our Marketing Minute videos series offers consumable pieces of advice and insight on a variety of marketing-related topics to help you be better at your job.
Explore our full Marketing Minute series on our Youtube Channel.
What is Enterprise Branding?
Today’s consumers care more about a brand’s values, the quality of its products and/or services, and the customer experience, than a one-off ad campaign. Top-performing brands today understand that regardless of industry, a “brand” must be larger than an advertising function. If you are struggling to align your brand across your entire organization, check out this video.
What Is Co-Creation?
Leading brands today are using co-creation as a strategic advantage to to give everyone – employees, customers, and non customers – a seat at the design table to build better products, services, and experiences – together. If you want to learn the elements necessary to start a co-creation project at your company, check out this video.
What Can B2B Companies Learn From B2C Companies?
B2C brands tend to lead the way with technology to improve the customer experience, while B2B brands lag behind. Since we are all consumers outside of our day jobs, B2B brand executives must take a look and learn from parallel industries that have mastered how to talk to the consumer effectively. If you are a B2B professional looking to better your CX, check out this video.
What Digital Metrics Are Most Important to Monitor?
When it comes to digital marketing, we are often inundated with so much data that it can be difficult to differentiate the vanity metrics from the valuable and insightful ones. Focusing on the right metrics is key to making smart business decisions and driving conversions online. If you need a refresher on what digital metrics are the most relevant and important to monitor, check out this video.
Understanding Your Director-Level Buyer Personas
AE Marketing Group conducted original research within our customer organizations to gather information about our buyer personas. If you work with Director-level employees within an organization, it is imperative to understand what success looks like for them, what gets in the way of their success, and how your company’s products or services can alleviate their pain points. If you struggle to answer these questions about your organization’s buyer personas, check out this video.
How to Use Podcasting to Help Your Business
In today’s attention-economy, it is hard to create original content that stands out amongst the noise. A medium that AE Marketing Group is intimately familiar with is podcasting, as we have produced six seasons of the award-winning Brand Lab Series™ podcast. This unique medium can be used by executives and entrepreneurs to not only better communicate and connect with their audience, but also to build revenue and new business opportunities. If you are considering starting a podcast of your own or within your business, or simply want to learn more about the medium, check out this video.
How to Become a B2B Brand That Cannot Be Ignored
66% of B2B buyers prefer not to talk to a salesperson. Instead of being sold to, they prefer to buy on their own time and their own terms. For your B2B brand to stand out, you must be prepared to meet their unique needs. If you need help resetting your organization to meet the needs of today’s modern B2B buyers in a digital era, check out this video.
How to Harness the Power of Storytelling
Storytelling can be an incredible way to forge emotional connections with your audience, especially during a difficult or dark season like the one we are currently living through. Storytelling helps readers or viewers to connect with you on a deeper level, but it is a fine line as a lack of authenticity is easy to spot. If you need tips on how to effectively tell powerful stories, check out this video.