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Welcome to Our Blog


On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.


In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

COVID Killed Your Buyer Personas and Customer Journey Map

Similar to a brand’s culture, buyer personas are living things that constantly evolve. If you created a customer journey map pre-COVID, it is now obsolete. 

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How to Design Products and Services that People Actually Want to Buy

Implementing a co-creation strategy allows brands to hear input and ideas from all parties involved in the creation and use of their products/services.

Challenger Brands Face New Challenges Amidst Coronavirus

Challenger brands must think differently, both creatively and strategically, then the brands that currently exist in their space.

What you Need to Know Before You Start a Podcast

Do you want to start a podcast? After years of experience with our award-winning podcast, the Brand Lab Series™, we are here to offer advice and guidance.

Brand Success in a Marketing Minute

AE's Marketing Minute video series offers consumable pieces of advice and insight on a variety of marketing-related topics.

Fundraising Immunity: Nonprofits Must Pivot During COVID19

Learn how AE Marketing Group helped a non-profit transform their 21st Annual Youth Leadership Awards into a virtual event success story.

Learning New Skills: Meditation

Meditation has become increasingly popular in recent years and thousands of studies show the positive impact a meditation practice can have on mental and physical health. 

How Can Your Brand Remain Relevant Today?

In order to remain relevant today, and for years to come, it is imperative that brands understand and are able to meet the changing needs of consumers.

Small Business Big Impact Fund

AE Marketing Group has launched the Small Business Big Impact Fund.  The goal of the fund is to provide small grants to businesses that are using its employees, products, and/or services to support others affected by the coronavirus.

Media Winners and Losers During the Coronavirus

Who are the media winners and losers during the coronavirus? What mediums are most effectively reaching consumers while they shelter-in-place?

Helpful Resources for our Customers and Communities During the Coronavirus

To help our customers and community navigate this period of uncertainty AE Marketing Group announces the following resources - including new podcasts, journalism features, remote strategy and marketing support as well as a relief fund for those in need.

A Long Journey on the Red Line

For Fred Long, Chicago’s youth-focused nonprofit UCAN has been a ticket to a world that he never even knew existed growing up on the city’s South Side.

The Second Company from the Second City

1871 has been a wonderful home to AE Marketing Group for the past four years. However, we have decided to design our “second company” in a new office.

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