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Welcome to the AE Marketing Group Blog

 

Find advice and insight on technology, customer experience,

co-creation, marketing, employee advocacy, and more.

What B2B Companies Can Learn from B2C Companies

Learn what B2B companies can learn from B2C companies, that have truly mastered the customer experience, in this Marketing Minute.

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Bon Voyage, Customer Experience 

A recent bad customer experience at Marriott has us saying, "Bon voyage" to the hotel brand. What can other brands learn from their mistake?

How to Write a Blog Post that Stands Out

Blog writing is a great way to establish thought leadership and better connect with your audience. However, it can be difficult to write blogs that stand out when writing on timely or popular topics.

How to Become a B2B Brand that Can’t Be Ignored

Alexa explains how to prepare your organization to meet the needs of today's modern buyer and become a brand that cannot be ignored in this Marketing Minute.

How Humanizing Your Brand Fosters Connection

Customers with an emotional connection to a brand have a 306% higher lifetime value. So, how do you humanize your organization?

A Year In Review: Lessons for First Year Employees

When you’re just starting out in your career, it is most important to work hard, provide value, and learn as much as you possibly can. 

Understanding your Director Level Buyer Personas

Understanding your buyer personas is critical to new business. In this Marketing Minute we share our original research on director-level employee personas.

How to Become a Relevant B2B Seller

How often do you receive cold B2B sales emails and voicemails with similar language and no personal touch? The answer is likely every day, and more than likely, several times per day.

Airbnb Allows You to Choose How You Experience Travel 

Airbnb, now 11-years old, is already worth $38 billion. For perspective, Hilton Hotels, now almost 100-years old, is worth $23 billion.

How Manners Make Waves in B2B Selling

Somewhere in our instant gratification, false sense-of-significance world, we have lost the art of building a strong buyer experience and relationship.

Buyer Personas: A Series|Directors

The most effective way to inform who your best prospects will be, and how your organization can help them, is to look closely at the buyer personas of your current customers.

How Green Screens Can Help Your Videos Stand Out

Green screens may seem like they're only found on large production sets, but they can actually make your simple videos stand out without much overhead.

AE Marketing Group Posts Record Revenue and Doubles Customer Portfolio

The first half of 2019 was the best Q1 and Q2 for revenue in AE Marketing Group’s eight-year history. 

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