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Welcome to the AE Marketing Group Blog

 

Find advice and insight on technology, customer experience,

co-creation, marketing, employee advocacy, and more.

How to Optimize Your Customer Experience Marketing Strategy

AE Marketing Manager, Alexa Jackson, discusses Customer Experience Marketing in this Marketing Minute. This video teaches executives how to successfully implement and stay true to a customer experience marketing strategy while optimizing their marketing message.

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The Restoration of RH’s Brand

Today, RH is recognized for its high-end furniture with a price tag to match. However, RH was not initially created to be the luxury brand it is today.

How the 737 MAX has Permanently Grounded Boeing’s B2B Brand

Why the Global Aerospace Co. and Manufacturer of the 737 MAX Must Think More Like a Consumer Brand.

The Cult Following of Fitness Brands

“It’s not about the workouts. It’s about the experience.”

How to Establish a Positive Workplace Culture

AE Marketing Manager, Alexa Jackson, discusses workplace culture in this Marketing Minute.

Co-Creation and Customer Experience are Beautiful at Glossier

“I wanted to make beauty as much of an element of personal style as fashion.”

How to Use Podcasting to Help Your Business

AE Marketing Manager, Alexa Jackson, discusses how podcasting can be used to not only better communicate and connect with your audience, but to also build revenue in this Marketing Minute.

What is Co-Creation?

AE Marketing Manager, Alexa Jackson, discusses the elements necessary to start a co-creation project at your company in this Marketing Minute.

Merrick Pet Care VP of Marketing on Emotional Storytelling

“Outside of people’s kids, there are very few things people care about as much as their pets.”

AE Marketing Group Produces TalkingSense™

TalkingSense is a collection of conversations with industry trendsetters who are using technology to drive demand, foster relationships, and grow revenue.

How to Create and Showcase Brand Personality

AE Marketing Manager, Alexa Jackson, discusses the importance of brand personality and how to establish it in this Marketing Minute.

How to Stay On Top of Industry Trends

AE Marketing Manager, Alexa Jackson, discusses how and why to stay up to date on industry trends during this Marketing Minute.

Co-Creation Takes Travelers Away

“My Away bag changed the way I travel.”

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