Many C-Level executives have joined the Brand Lab Series™ Podcast, but never a Chief Retirement Officer. Hence, we asked Nick Economos to talk about the complexity of marketing financial services to B2B and B2C audiences.
The Fiduciary Financial Partners’ executive notes advertising has traditionally made consumers take their eye off the ball when it comes to retirement. As a result, Economos believes that building relationships with customers can help financial brands cut through the marketing clutter.
“Brands are now aligning around providing the right information to consumers,” says Economos, “they are starting to put the consumer first.”
Tags: Financial Services, Brand and Marketing
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