David VanHimbergen Tide Spin’s CEO on the Brand Lab Series™ Ep 52
Upstream Innovation Opportunities and Risks
Startup Brand Expectations with Procter and Gamble
On-Demand Laundry Model
Agile Technology Development
Owning Customer Experience
Marketing Without Deep Pockets
David VanHimbergen’s seventeen-year career is full of iconic Procter and Gamble brands, bookended by Tide. In addition, his most recent role was in global innovation for the brand. So who better to launch Tide Spin than David?
The startup creates a “One Wash Wow” through an on-demand laundry service. With 75 years of brand strength, they are well positioned for growth.