“Why does most healthcare marketing look and feel the same? It doesn't have too. Use storytelling to demonstrate how your organization is different and why people should care. ”
Healthcare Marketing
Documentary Storytelling
AE Marketing Group helps customers overcome their business challenges through strategic advice and creative thinking. Occasionally these solutions result in producing video, journalism content, or other branded assets on our customers’ behalf. Below is a sample creative portfolio of that work.
While our creative portfolio has been recognized around the world, including the Ad Age and Modern Healthcare Video Campaigns of the Year, success is not measured by awards, but achieving success on our customers’ terms.
“Why does most healthcare marketing look and feel the same? It doesn't have too. Use storytelling to demonstrate how your organization is different and why people should care. ”
“How does a challenger brand humanize an industry that most people do not like? Make it about people – not the customer, but the employees. Share their stories to create buyer empathy. ”
“There is no reason nonprofit brands can't market like for-profit brands. It just requires thinking differently about your creative to demonstrate the impact your brand has on the community. ”
“Nonprofit brand marketing is competitive as ever with share of attention, mind, and wallet at all-time highs. In order to breakthrough, you have to break the status quo with compelling storytelling.”
“Virtual brand marketing can maintain a nonprofit's connection with supporters. By sharing stories virtually, nonprofits continue to demonstrate their commitment and drive action and giving.”
“While coronavirus may have turned our world upside down, nonprofits still have communities to serve and fundraising goals to achieve. For a nonprofit, virtual marketing will be vital to achieving those goals.”
“How can co-creation improve the healthcare industry? By working hand-in-hand with employees, customers, and non-customers, you can design products and services that people actually want to buy.”
“As the most educated and mobile generation, millennials are one of the most difficult markets to target. Millennial co-creation takes the guesswork out of designing products or services for this audience.”