“How does a challenger brand humanize an industry that most people do not like? Make it about people – not the customer, but the employees. Share their stories to create buyer empathy. ”
AE Marketing Group helps customers overcome their business challenges through strategic advice and creative thinking. Occasionally these solutions result in producing video, journalism content, or other branded assets on our customers’ behalf. Below is a sample creative portfolio of that work.
While our creative portfolio has been recognized around the world, including the Ad Age and Modern Healthcare Video Campaigns of the Year, success is not measured by awards, but achieving success on our customers’ terms.
“There is no reason nonprofit brands can't market like for-profit brands. It just requires thinking differently about your creative to demonstrate the impact your brand has on the community. ”
“Nonprofit brand marketing is competitive as ever with share of attention, mind, and wallet at all-time highs. In order to breakthrough, you have to break the status quo with compelling storytelling.”
“While coronavirus may have turned our world upside down, nonprofits still have communities to serve and fundraising goals to achieve. For a nonprofit, virtual marketing will be vital to achieving those goals.”
“Virtual brand marketing can maintain a nonprofit's connection with supporters. By sharing stories virtually, nonprofits continue to demonstrate their commitment and drive action and giving.”