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B2CBrand Lab SeriesTM

Conversations Include

Accenture
IBM
Bosch
P&G
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Walgreens

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S5 E76

Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry

How can you remain personal and timely on social, even in a regulated industry? What makes a good social media follow? How do you create content that will resonate with your audience? Learn from Shannon Paul at Fifth Third Bank.

S3 E58

Simple Mills’ CEO on Branding in the Clean-Ingredient, Natural Food Category

Even as a young company of only four years, Simple Mills is already taking the clean, natural food market by storm. It is already a top 5 trending food on Insta Cart.

S5 E86

Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation

Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges.

S3 E67

Procter and Gamble, Tide, Mediafly, ThinkCerca, and ZORCH C-Suite on Tech, Innovation, Bitcoin and Marketing

AE Marketing Group CEO Brian Walker sat down with five fellow C-Suite executives, from ZORCH, P&G, Tide, Mediafly, and ThinkCerca, to discuss the business outlook for 2018.

S5 E93

Bob Moesta on Sales Training Flaws and What Causes People to Buy

Sales training focuses too heavily on feature-function and not enough on outcomes. Bob Moesta joins the Brand Lab Series™ to explain the necessary shift in thinking.

S6 E99

The Future is Unknown: Rethinking the Economy During Coronavirus

What does it really mean to reopen the economy amidst the coronavirus? Find out in our Brand Lab Series™ podcast episode with Bob Moesta.

S6 E98

The Future is Unknown: Rethinking Sales and Marketing During the Coronavirus

How do you rethink sales and marketing amidst the coronavirus? Find our from Erin Kelly, VP of Sales and Marketing at Network Health.

S6 E97

The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus

The coronavirus is changing everything, and in a time of great uncertainty and anxiety, physical and mental health cannot be neglected.

S6 E96

The Future is Unknown: Rethinking Business Planning During the Coronavirus

Hear how to rethink business planning with Rob Pasquesi. Rob is the President and CEO of Pasquesi Partners, a cloud-based tax and business strategy firm. 

S6 E95

The Future is Unknown: Rethinking Strategic Planning During the Coronavirus

In a time when the only certainty is uncertainty due to the coronavirus, what can you be doing to support yourself, your community, and your business?

S5 E91

Schneps Media Publisher on Dominating Media Online and Offline

Schneps Media Publisher, Victoria Schneps, discusses the evolution of journalism in a digital era on the Brand Lab Series™ podcast.

S5 E88

Merrick Pet Care Vice President on Marketing an Emotional Category

How do you effectively market in an emotional category while still delivering on brand promises? Find out from Merrick Pet Care's VP of Marketing.

S4 E74

Vanille Patisserie President on Building a Luxury Brand

Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Learn how a strong customer experience can turn any organization into a luxury brand.

S4 E70

FCB Chicago Chief Marketing Officer on the Changing Landscape of Advertising Agencies

FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more.

S3 E65

AE Marketing Group on Digital, Podcasting and Creative Trends in 2018

AE Marketing Group CEO Brian Walker sat down with team members to celebrate another record year across our customer portfolio.

S3 E63

CHAARG Founder on Building a Movement of Empowered Women and Fitness

Elisabeth Tavierne founded CHAARG while studying at the Ohio State University. She noticed a divide between men and women in the weight room and took it upon herself to help girls find their fitness.

S3 E61

RMC and Rottweiler Motorcycle’s CEO on Results Mindset and Leadership

Throughout his career, Dr. De Hicks has learned the power of a results mindset. He is the President and CEO of the RMC Group of Companies, including SCGI and Rottweiler Motorcycle.

S2 E56

Walgreens’ Global Chief Diversity Officer on Global and Personal Brand Diversity

Steve Pemberton is the Global Chief Diversity Officer of Walgreens Boots Alliance, which is the first global pharmacy-led health enterprise, as well as the largest retail pharmacy, health and daily living destination across the US and Europe.

S2 E55

Hannah’s Bretzel’s CEO on Uber Competition, Brands, CX and of course Uber Sandwiches

Hannah’s Bretzel’s philosophy is to start with quality ingredients and follow with a conscience. With locations throughout Chicago, Hannah’s Bretzel serves gourmet uber sandwiches, while striving to positively impact stakeholders.

S2 E52

Tide Spin’s CEO on Innovation Mindset and Branding at Proctor and Gamble

David VanHimbergen's seventeen-year career is full of iconic Procter and Gamble brands, bookended by Tide.  In addition, his most recent role was in global innovation for the brand.  So who better to launch Tide Spin than David?

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