KELLY GRAVES, CHIEF MARKETING OFFICER, FCB CHICAGO ON THE BRAND LAB SERIES™ EP 70
Agency CMO vs. Brand CMO
Today’s Competitive Agency Landscape
How Agencies Have Evolved
Recruiting Top Talent
FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel’s, and more.
After 17 years as an account person, Kelly Graves became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. Kelly is our first agency CMO on the Brand Lab Series™. Listen as she discusses the differences between a brand CMO and an agency CMO, as well as the status of the advertising world today.