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The Future is Unknown: Rethinking Business Planning During the Coronavirus

The coronavirus has changed everything.  In the second in a series of special Brand Lab Series™ episodes, we talk about how to rethink business planning with Rob Pasquesi. Rob is the President and CEO of Pasquesi Partners, a cloud-based tax and business strategy firm.  His team advises startups, entrepreneurs, and businesses.  Prior to starting his own firm in 2015, Rob was at Deloitte and Grant Thornton working with some of the world’s top companies.
In this episode with Rob, you’ll learn about…
  • Pivoting Your Business Thinking
  • Identifying Unmet Customer Needs
  • Using Speed as an Advantage
  • Communicating in Real-Time with Your Customers
  • What the CARES Act Means for Small Business
  • Business Planning During the Coronavirus
  • Outlook for Small Business and More Stimulus

“Small businesses’ are pivoting in the face of change and still providing a value-add to their customers and prospects. And when things turn around, which they eventually will, those customers and prospects will never forget that.”

If you have questions for Brian or Rob, send us an email (info@aemarketinggroup.com) or use the hashtag #AskBrianAndRob on Twitter.


Tags: B2B, B2C, CPG, Financial Services, Healthcare, Nonprofit, Technology, Brand and Marketing, Customer Experience, Entrepreneurship, Technology

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