SOPHIE EVANOFF, PRESIDENT, VANILLE PATISSERIE ON THE BRAND LAB SERIES™ EP 74
The Baking Business
Growing a Luxury Brand
The Vanille Way
Sophie’s Secret Ingredient
Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Sophie discovered her love for pastries at a young age and knew she knew she wanted a career in the pastry arts. However, it wasn’t just about the pastries, it was about the baking business. She has built a luxury brand from customer experience and employee engagement, to three unique retail locations. Today, the bakery is known for its premiere quality, taste, and dedication to the craft.