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Vanille Patisserie President on Building a Luxury Brand

Vanille-Patisserie-AE-Marketing-Group-Brand-Lab-Series

SOPHIE EVANOFF, PRESIDENT, VANILLE PATISSERIE ON THE BRAND LAB SERIES™ EP 74

Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Sophie discovered her love for pastries at a young age and knew she knew she wanted a career in the pastry arts. However, it wasn’t just about the pastries, it was about the baking business. She has built a luxury brand from customer experience and employee engagement, to three unique retail locations. Today, the bakery is known for its premiere quality, taste, and dedication to the craft.

“We’re not just a bakery, we’re not just selling you a cookie – it’s about the experience and enjoying the pastry and enjoying our team members, and really feeling like you’re special.”

 

Tags: B2C, CPG, Brand and Marketing, Customer Experience, Employee Advocacy, Entrepreneurship

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