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Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation

Bob Moesta and Brian Walker Talk JTBD

Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges.

Over his career, Bob has developed and launched over 3,000 products. In 2019, he co-authored his latest book Choosing College on how to make better decisions about learning.

In this Greatest Hits episode, you’ll learn…

This episode with Bob Moesta was the most downloaded in Brand Lab Series™ history.  You can read the full transcript of the episode here.

Tags: B2C, CPG, Brand and Marketing, Entrepreneurship

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