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Walgreens’ Global Chief Diversity Officer on Global and Personal Brand Diversity

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Steve Pemberton Walgreens’ Global Chief Diversity Officer on the Brand Lab Series™ Ep 56

You may know your local pharmacy as “My Walgreens,” however, the 116-year-old brand is global in reach. And, Steve Pemberton is the Global Chief Diversity Officer of Walgreens Boots Alliance, which is the first global pharmacy-led health enterprise, as well as the largest retail pharmacy, health and daily living destination across the US and Europe.

So how does Walgreens evolve in a world where global business and culture collide?

“You have a demographic base that’s really shifting the way in which we interact and engage accordingly.”  Pemberton says, “So, that means in our world certainly, that if we are not attentive to that changing customer base, then we are going to struggle to be competitive and relevant to these emerging customers.”

And, how has Pemberton’s own life evolved?

Pemberton grew from an adverse upbringing in the foster care system, to become a Corporate Executive, youth advocate, UCAN board member, best-selling author of his personal memoir, and the soon-to-be subject of his own feature film.




Tags: B2C, Brand and Marketing, Customer Experience, Employee Advocacy

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