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Merrick Pet Care Vice President on Marketing an Emotional Category


In this episode with Merrick Pet Care’s VP of Marketing, Barbara Liss, you’ll learn about…

“It isn’t rocket science, it’s just, ‘I love my dog. I am the caregiver. I want to make sure I’m giving them what’s best.’ And that’s where we’re making sure that we continue to innovate and deliver on what our pet parents expect.”


Tags: B2C, CPG, Brand and Marketing, Customer Experience

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