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CHAARG Founder on Building a Movement of Empowered Women and Fitness

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Elisabeth Tavierne, Founder and President of CHAARG on the Brand Lab Series™ Ep 63

Elisabeth Tavierne founded CHAARG while studying at the Ohio State University. She noticed a divide between men and women in the weight room and took it upon herself to help girls find their fitness.

“There is a fitness for everyone,“ says Tavierne, “Our core mission is helping girls find their passion for fitness.”

In the 5 years since the company began, it has grown from a single chapter to 52 chapters at universities nationwide. Elisabeth is building a national health and wellness brand, and empowering girls everywhere.

Tags: B2C, Healthcare, Brand and Marketing, Customer Experience, Entrepreneurship

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