Just like Network Health tapped into their community to help improve customer experience, they tapped into the stories of their own employees to better showcase the company.
AE Marketing Group launches the Brand Lab Series™, a media platform to connect and share insight with today’s most innovative executives and entrepreneurs.
Walker shares why experience is critical to brand success today. Topics include, marketing, brand, co-creation as well as a lively discussion on Uber.
For Fred Long, Chicago’s youth-focused nonprofit UCAN has been a ticket to a world that he never even knew existed growing up on the city’s South Side.
Through multiple order pathways, including wearable technology and now co-creation, Domino's is cooking up a whole new pizza experience and leaving the competition behind.
The Know the Facts Alaska campaign was created to identify the unmet needs and unanswered health insurance questions of thousands of consumers from throughout the state.
With the economy in flux and technology rapidly changing the way people communicate, today’s companies are being forced to think differently.
Creating a campaign centered around simplifying health care jargon, AE Marketing Group worked with Network Health to produce the "We Speak Your Language".
After years of volunteering for Children's Hospital of Chicago, Brian took his volunteering a step further and began serving for the young associates board.
The Chicago Bulls are currently the second most followed North American sports team, and one of the most active and engaged professional sports franchises on all social and digital platforms.
Even as a young company of only four years, Simple Mills is already taking the clean, natural food market by storm. It is already a top 5 trending food on Insta Cart.
Steve Pemberton is the Global Chief Diversity Officer of Walgreens Boots Alliance, which is the first global pharmacy-led health enterprise, as well as the largest retail pharmacy, health and daily living destination across the US and Europe.
Hannah’s Bretzel’s philosophy is to start with quality ingredients and follow with a conscience. With locations throughout Chicago, Hannah’s Bretzel serves gourmet uber sandwiches, while striving to positively impact stakeholders.
RXBAR Chief Marketing Officer Lindsay Levin has deep experience in CPG marketing. First, at "catalyst" brand Quaker and now for the fast-growing RXBAR.
Bob Moesta is both an entrepreneur and engineer. Over his career, Bob has developed and launched more than 3,000 products. He worked alongside Clay Christensen and is passionate about aligning marketing with engineering.
Benedictine University began 130 years ago in Chicago. Today the University serves students throughout the world, from China, Vietnam, the US and online. Furthermore, fierce competition, empowered consumers, along with rising costs have education in flux.
As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.
Brian Walker continues his conversation with Penny Ransom, the Chief Administrative Officer of Network Health on one of the most important elements of the organization's success - healthcare co-creation.
Camp Kesem is the only national non-profit of its kind that helps children touched by their parent's cancer. And as the brand's Chief Development and Marketing Officer, that mission is deeply personal to Jim Higley.
Mike Wolfe Zorch’s CEO on The Brand Lab Series™ Ep 6 Zorch CEO Mike Wolfe is back again this week on Episode 006 of the Brand Lab Series™ Podcast. Your host Brian Walker talks with Mike this time about how ZORCH creates and manages merchandising plans for large companies. ZORCH’s approach is to bring a completely unique and different solution. Being a new company allowed them to find a way to handle an archaic process through becoming a purely tech enabled efficient producer. Linking buyers with manufacturers directly allows ZORCH to supply a high-quality product at the lowest price.