Camp Kesem is the only national non-profit of its kind that helps children touched by their parent’s cancer. And as the brand’s Chief Development and Marketing Officer, that mission is deeply personal to Jim Higley.
Jim has been touched by cancer, often. First, as the child of a parent with cancer and then as a single parent of three, fighting cancer himself. So how did he turn his experiences into action and how has this nonprofit brand grown so quickly in the last few years?
In episode 13 of the Brand Lab Series™ Podcast, Jim talks with AE Marketing Group CEO Brian Walker about how his own backstory influences his work, hear how they raised record amounts of money through social media on Giving Tuesday and over one million dollars in just one night.
Jim provides great insight into the non-profit c-suite as he talks about the brand’s messaging strategy, integration of marketing with development and the importance of culture throughout the organization.
Just this very week, Jim along with eleven other dads are walking 84 miles across Hadrian’s Wall in the United Kingdom to raise money to open another Camp Kesem chapter.
Whether a non-profit or for-profit executive, we are sure you’ll enjoy listening to this episode of the Brand Lab Series™ and will walk away with inspiration and information to help your brand.
More than 3 million children have a parent with cancer or have lost a parent to cancer. Camp Kesem is the only national organization dedicated to serving the unique needs of this often-overlooked population. Their vision is to ensure that every child touched by a parent’s cancer is never alone.
Tags: Nonprofit, Brand and Marketing, Customer Experience, Employee Advocacy
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