BLAIR HILDAHL, CHIEF MARKETING OFFICER, BASE4 ON THE BRAND LAB SERIES™ EP 69
- 3-D Designing
- Finding the ROI in IOT
- Improving Guest Experiences
- Allowing the Market to Drive the Product
- Underlying Company values
With the help of technology and IOT, hotels are redefining the guest experience. Through co-creation and technology, the hotel guest experience is becoming more personalized and targeted.
Blair Hildahl is the CMO of Base4, a global architecture, and engineering firm that designs hotels. As a fellow 2x Inc. 500 winner, Hildahl knows a great deal about hospitality, design, and ROI.
Tags: Technology, Co-Creation, Customer Experience, Technology
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