In an industry with historically low customer satisfaction scores, the Chief Experience Officer is a new but vital role.
AE Marketing Group shot documentary film and photography over nineteen days with Network Health employees in Milwaukee, Fond Du Lac, Oshkosh and Appleton. And they didn’t script a thing.
Network Health and AE Marketing Group executed an award-winning co-creation campaign that empowered Millennials all over WI to help design new products and experiences in health insurance.
Penny Ransom, Network Health’s Chief Administrative Officer, sits down for a conversation on co-creation. Penny shares how co-creation can be used to engage a Millennial audience. Enjoy another Brand Lab Series™ exclusive from AE Marketing Group.
Elisabeth Tavierne founded CHAARG while studying at the Ohio State University. She noticed a divide between men and women in the weight room and took it upon herself to help girls find their fitness.
For all the industry chatter about "being authentic", few brands use documentary storytelling to actually be real. Natalie interviews AE Marketing Group CEO Brian Walker about their latest documentary storytelling campaign for Network Health.
Quality is what consumers think of when it comes to a large global brand like AON. Ana Perez is back to talk about how people recognize AON's healthcare marketing, but their biggest challenge is living up to that recognition.
Sometimes companies get so caught up in the technology that they forget about the process. In healthtech, as in any company, process is the key to growth.
Ana joins the Brand Lab Series™ to talk about building a strong go-to-market strategy in an emerging market. That market is private health exchanges, yes you read that right private, not public health exchanges.
Outcome Health, formerly ContextMedia, has experienced explosive growth the past 5 years. However, growth and scale are child's play for Matt Kuzma, the company's Operations Manager.
Brian Walker continues his conversation with Penny Ransom, the Chief Administrative Officer of Network Health on one of the most important elements of the organization's success - healthcare co-creation.
Most healthcare marketing managers don't rise to the C-Suite, but then Penny Ransom isn't like most people. In Episode 18, Brian Walker welcomes Network Health's Chief Administrative Officer to share her journey and insight on healthcare marketing.