AE Marketing Group recently launched new health care creative for Network Health highlighting the Wisconsin health insurance company’s 5-Star rated Medicare Advantage Plans.
The campaign included a combination of brand-building spots followed by direct-to-consumer spots running across streaming, digital, broadcast, cable, and audiology platforms.
“As always AE Marketing Group captured our brand essence in a way that was both creative and differentiating,” said Network Health Vice President of Marketing and Strategy, Melanie Draheim.
“I love these ads, but more importantly they’ve been effective in generating leads.”
The video assets were shot on location throughout Wisconsin over the summer in collaboration with AE Marketing Group’s newest production partner, Ski Team.
“We’ve always partnered with the best local talent to film in markets throughout the country,” said Executive Producer and AE Marketing Group CEO, Brian Walker. “Working with Lynne (Fraser) and Ryan (Dembroski) along with some familiar Wisconsin faces made for a highly efficient and effective shoot.”
The brand spots featured Wisconsin’s own John McGivern (who is also a Network Health Medicare Member) sharing his personal experience on aging and staying healthy.
“The ads were beautifully shot, AE Marketing Group made the production experience easy, and the Network Health campaign looks great.” John McGivern, TV personality and five-time Emmy winner.
Over a dozen new ads were filmed in less than a week all during the unexpected backdrop of the NBA finals in Milwaukee.
“While the Bucks were winning the finals, John McGivern was winning our hearts as the seasoned professional talent that he is. Working with John and AE Marketing Group on this production was an absolute joy,” said Lynne (Wisnefski) Fraser, Ski Team Co-Founder & Exec. Producer. “AE Marketing Group’s creative vision of how to best showcase Network Health was our guiding light, which not only made the production successful but also made it a lot of fun.”
Multiple DTC product ads, directed and edited by Graham Metzger, launched in October to complement the brand campaign. In the first 30 days in the market, sales call volume increased by over 400%.
Open enrollment ends December 7th to learn more about Network Health’s Individual, commercial, or Medicare health insurance plans, click here.
To see more of AE Marketing Group’s award-winning portfolio, including additional health care creative click here.
Client: Network Health
Executive Producer: Brian Walker, AE Marketing Group
Director/Editor: Graham Metzger, Filmbutcher
Producer: Lynne Fraser, Ski Team
Producer: Ryan Dembroski, Ski Team
Director of Photography: Mike Gillis
1st AC: Charlie Fritschner, Thatch Films
Assoc. Producer/Stylist: Ida Giancola, Thatch Films
Ski Team is a Milwaukee based creative content agency and production company. Founded by two former large agency video producers, Ski Team brings a combined 30 years of production experience and expertise directly to brands and agencies. Their mission is to help businesses turn content production mountains into fun and easy downhills.
Butchers select the prime cuts. So do editors. We are an award-winning post-house serving brands throughout the county. Whether it’s spot work, social content or even a feature film, we are dedicated to being where our clients work best.
Thatch Films is dedicated to the art of filmmaking. We work with agencies and direct clients around the world to create content and stories driven by an aesthetic curiosity that explores our common humanity, our capacity for joy, and our search for meaning.