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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Why Marketing is a Dirty Word

For most of my career, I’ve had the ear of the c-suite.  Our conversations cover a range of business language, but one word has always stood out.  That word is “marketing” and all too often, it is considered dirty.

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Yoga by Allison Founder on her Journey from Yogi to Entrepreneur

“The curious soul tends to be attracted to yoga.”

How to Use Employees in Your Advertising

AE Marketing Manager, Alexa Jackson, discusses how to authentically use your employees in advertising in this Marketing Minute.

AE Marketing Group Celebrates 8th Annual Giving Week

Over the last eight years, AE Marketing Group has supported nearly 40 organizations on a local, national and global level.

How to Take High-Quality Photos Without Equipment

AE Marketing Manager, Alexa Jackson, discusses how to take high-quality photos using only your smart phone in this Marketing Minute.

How to Effectively Advertise to Millennials

AE Marketing Manager, Alexa Jackson, a Millennial herself, shares what her peers look for from their favorite brands in this Marketing Minute.

3 Simple Storytelling Tips

3 Simple Storytelling Tips that will help you cut through the noise in your advertising campaigns are relatedness, fairness, and authenticity.

How One Brand Lets Employees Be Real

AE Marketing Group shot documentary film and photography over nineteen days with Network Health employees in Milwaukee, Fond Du Lac, Oshkosh and Appleton. And they didn’t script a thing.

How Digital Journalism Boosts Your Content

In this Marketing Minute we discuss best practices for incorporating digital journalism into your content strategy.

AE Marketing Group Designs UCAN’s 150th Anniversary Logo

150 years looks good on UCAN. And, AE Marketing Group recently designed their 150th-anniversary logo.

How one Millennial is Marketing Health Insurance to other Millennials

Network Health and AE Marketing Group executed an award-winning co-creation campaign that empowered Millennials all over WI to help design new products and experiences in health insurance.

Technology & Promotions Collide for $38B Pie

Since before Super Bowl I, two restaurant icons — Pizza Hut (est. 1958) and Domino’s (est. 1960) — have been battling over America’s appetite for pepperoni and cheese.

AE Marketing Group CEO Named Among Chicago Inno 50 on Fire

Chicago Inno has again recognized 50 local entrepreneurs and leaders who set Chicago on fire, including AE Marketing Group CEO, Brian Walker.

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