As the 2018 Winter Olympics kick off in Pyeongchang this week, you’ll see more than skiing, curling, and skating. Look for new brand creative from AE Marketing Group for Network Health, a leading health insurance company based in Wisconsin. The creative continues the biggest employee documentary campaign in healthcare marketing history.
For over a year, AE Marketing Group has followed over twenty employees going about their personal lives outside the office. Content has included a mix of long-form, short-form video, thousands of still photos and journalism features – all unscripted.
The latest round of Olympic creative features the stories of four associates, Colleen, Chris, Chuck, and Katie. Since 2016, employee satisfaction, customer experience, awareness, and marketing leads have all seen increases.
I couldn’t be more excited to see our latest brand ads featured during the Olympics,” said AE Marketing CEO Brian Walker, who led the creative effort. “Network Health continues to lead their industry, but also lead healthcare marketing – this is authentic as it gets.”
Adds, Melanie Draheim, Network Health’s Director of Marketing,” These are amazing. I absolutely love, love, love them.”
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