In a recent interview with Scott Kitun on WGN Radio, AE Marketing Group Founder and CEO Brian Walker discussed building a brand beyond advertising. Brian explains how branding is more important than marketing. Once a company is able to narrow their target audience, they can streamline and align all of their efforts to develop a true brand.
During the interview, Brian stressed the importance of companies understanding their audience and aligning their marketing with their goals. He discusses thinking of your brand as an investment from day one. As a founder, your company is as much your personal brand as it is your company brand. Brian also touches upon how startup founders these days are rolling up their sleeves and getting things done, and how this will pay dividends in the long run.
Congratulations to AE Marketing Group for celebrating 7 years of service and double-digit profit growth. To hear the full interview with Brian, listen here.