A Long Journey on the Red Line
Today in Chicago, nearly half of black men in their early 20s are unemployed, according to a recent study from the University of Illinois at Chicago’s Great Cities Institute.
On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.
In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.
Today in Chicago, nearly half of black men in their early 20s are unemployed, according to a recent study from the University of Illinois at Chicago’s Great Cities Institute.
In the modern business landscape, user experience has become a key differentiator that allows brands to create a unique value proposition.
Modern Healthcare and Ad Age have awarded AE Marketing Group with Video Campaign of the Year at the 2018 Healthcare Marketing Impact Awards for its campaign for Network Health.
Penny Ransom, Network Health's Chief Administrative Officer, sits down for a conversation on co-creation. Penny shares how co-creation can be used to engage a Millennial audience.
It is important to understand what is actually driving sales and increasing revenue for your company and begin to measure those things online.
For the 2019 Open Enrollment period, we selected employees who directly impact Medicare customers' experience.
Brian Walker, CEO of AE Marketing Group, spoke to the Chicago American Marketing Association (CAMA) Executive Circle about his award-winning podcast, the Brand Lab Series™.
UCAN provides a litany of services to at-risk youth across the city, ranging from anti-violence programming, to job training, to housing assistance.
United Airlines paid two hackers each a million frequent-flier miles for identifying security holes in its computer systems.
At AE Marketing Group, we believe in co-creation – companies working hand-in-hand with customers to create better industries, products, and experiences. And apparently, so does J. Crew.
So, how is the brand using co-creation to give customers a slice of the profit? A few years ago, Domino’s launched Pizza Mogul, a create-your-own-pizza campaign, which allowed customers to design their own pizza, share it through their social networks, and get paid between $0.25 – $4.50 every time someone bought it. The novel co-creation
Podcasting can be an opportunity for businesses to better reach their audience and drive revenue. But how do you create a great podcast?