Why Marketing is a Dirty Word
For most of my career, I’ve had the ear of the c-suite. Our conversations cover a range of business language, but one word has always stood out. That word is “marketing” and all too often, it is considered dirty.
For most of my career, I’ve had the ear of the c-suite. Our conversations cover a range of business language, but one word has always stood out. That word is “marketing” and all too often, it is considered dirty.
Implementing a co-creation strategy allows brands to hear input and ideas from all parties involved in the creation and use of their products/services.
B2B Thought Leadership provides brands a strategic and revenue opportunity. AE Marketing Group shows how 6Sense seized both in TalkingSense™
Challenger brands must think differently, both creatively and strategically, then the brands that currently exist in their space.
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Do you want to start a podcast? After years of experience with our award-winning podcast, the Brand Lab Series™, we are here to offer advice and guidance.
For Fred Long, Chicago’s youth-focused nonprofit UCAN has been a ticket to a world that he never even knew existed growing up on the city’s South Side.
How often do you receive cold B2B sales emails and voicemails with similar language and no personal touch? The answer is likely every day, and more than likely, several times per day.
Today, RH is recognized for its high-end furniture with a price tag to match. However, RH was not initially created to be the luxury brand it is today.
“It’s not about the workouts. It’s about the experience.”
In order to remain relevant today, and for years to come, it is imperative that brands understand and are able to meet the changing needs of consumers.
"As always AE Marketing Group captured our brand essence in a way that was both creative and differentiating,” said Network Health Vice President of Marketing and Strategy, Melanie Draheim. "I love these ads, but more importantly they've been effective in generating leads."
To help our customers and community navigate this period of uncertainty AE Marketing Group announces the following resources - including new podcasts, journalism features, remote strategy and marketing support as well as a relief fund for those in need.
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AE's Marketing Minute video series offers consumable pieces of advice and insight on a variety of marketing-related topics.
Learn how AE Marketing Group helped a non-profit transform their 21st Annual Youth Leadership Awards into a virtual event success story.
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Who are the media winners and losers during the coronavirus? What mediums are most effectively reaching consumers while they shelter-in-place?
How do you rethink sales and marketing amidst the coronavirus? Find our from Erin Kelly, VP of Sales and Marketing at Network Health.
The coronavirus is changing everything, and in a time of great uncertainty and anxiety, physical and mental health cannot be neglected.