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AE Marketing Group on Digital, Podcasting and Creative Trends in 2018

Season 3 Episode 65
Posted on January 1, 2018

AE Marketing Group Team Brand Roundtable Ep 65 – 2018 Marketing Trends

  • Digital Marketing Forecast
  • Bitcoin and Blockchain
  • Podcasting Your Brand
  • Co-Creation Mindset
  • Documentary Storytelling
  • Pantone Color of the Year

AE Marketing Group CEO Brian Walker sat down with team members to celebrate another record year across our customer portfolio. The conversation quickly pivoted to discuss important marketing topics, trends, and experiences brands must get right to succeed in 2018.

Chicago Bulls’ Content Manager on Social Marketing in Professional Sports

Season 3 Episode 59
Posted on November 7, 2017

Luka Dukich Chicago Bulls’ Content Manager on the Brand Lab Series™ Ep 59

  • Growing the Next Generation of Bulls Fans
  • Engaging an International Audience
  • In-Game Fan Experiences
  • Snapchat Narrative Stories
  • Turning Sponsored Content into Worthy Content

Simple Mills’ CEO on Branding in the Clean-Ingredient, Natural Food Category

Season 3 Episode 58
Posted on October 31, 2017

Katlin Smith Simple Mills’ CEO on the Brand Lab Series™ Ep 58

  • Solving Personal and Market Needs
  • Retail and E-commerce Channels
  • Building Brand Awareness
  • Product Development Process
  • Influencer Marketing
  • Tracking Quality and Consumer Feedback

Even as a young company of only four years, Simple Mills is already taking the clean, natural food market by storm. It is already a top 5 trending food on Insta Cart. Katlin Smith founded the company as she was cleaning up her diet and now helps consumers do the same.

Tide Spin’s CEO on Innovation Mindset and Branding at Proctor and Gamble

Season 2 Episode 52
Posted on May 9, 2017

David VanHimbergen Tide Spin’s CEO on the Brand Lab Series™ Ep 52

  • Upstream Innovation Opportunities and Risks
  • Startup Brand Expectations with Procter and Gamble
  • On-Demand Laundry Model
  • Agile Technology Development
  • Owning Customer Experience

Technori’s CEO on Building Brand Fans and Equity Crowdfunding

Season 2 Episode 39
Posted on January 31, 2017
Technori CEO Scott Kitun knows how to build momentum. And, Kitun moves fast, even if he's learning as he goes.  Due to his hustle, he rapidly grew WGN's “Tomorrow’s Business Today.”  Now, Scott's looking to grow another community, Technori.  The largest startup showcase in the world, Technori live allows audience members to actively be involved in helping future startups.

Deloitte’s Jonathan Copulsky on the Evolving Role of the CMO & CCO

Season 1 Episode 34
Posted on December 13, 2016

Deloitte’s Jonathan Copulsky on the Brand Lab Series™ Ep 34 – CCO

As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.

AE Marketing Group’s CEO on Documentary Storytelling for Brands

Season 1 Episode 33
Posted on December 6, 2016

Brian Walker AE Marketing Group’s CEO on the Brand Lab Series™ Ep 33 – Documentary Storytelling

For all the industry chatter about “being authentic”, few brands use documentary storytelling to actually be real.  Natalie interviews AE Marketing Group CEO Brian Walker about their latest documentary storytelling campaign for Network Health.