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AE Marketing Group
AE Marketing Group has been recognized by American Advertising Association, The Academy of Interactive and Visual Arts, The Aster Awards, and The Telly Awards for the largest employee documentary campaign in health care history.
The documentary campaign for Network Health began in 2016 and has followed the personal lives of nearly two-dozen employees at the Wisconsin-based health insurance company. The campaign features unscripted documentary video, journalism, and photography. The nearly 18-month long production involved documenting employees outside of the office and was shot throughout Wisconsin.
“While creative awards are always nice, I am most excited about the impact the documentary campaign has had on Network Health’s employees and the company’s bottom line,” said AE Marketing Group CEO, Brian Walker. “Many healthcare brands have featured employees in marketing activity, but an unscripted employee documentary series was a first of its kind in the category.”
The creative honors for AE Marketing Group and Network Health include:
“Our partnership with AE Marketing Group is just that. They’re completely invested in our success and bring a fresh perspective separating us from the clutter of an extraordinarily competitive industry,” said Network Health Chief Administrative Officer, Penny Ransom.
Walker’s idea of the campaign was to humanize Network Health through the lens of its employees. Health insurance is an industry with historically low customer experience levels which most people find incredibly confusing, complex, and intimidating.
“Most people don’t think of hikers, single moms and owners of 136-pound mastiffs when they talk to someone at a health insurance company. But that’s who we are, and just like our customers, we live our lives for our family, friends and this community,” said Marketing Director, Melanie Draheim. “My favorite part of the campaign was that the stories came naturally.”
The most recent campaign elements debuted during the 2018 PyeongChang Winter Olympics. You can learn more here.
Using co-creation AE Marketing Group helps C-Level executives and entrepreneurs operationalize their brand to create stronger customer experiences and boost employee advocacy to improve loyalty, product development, and revenue. Inc., Branding Magazine, Forbes, The American Marketing Association, MSNBC, and more have featured their expertise in brand, co-creation and customer experience. AE Marketing Group is a 2x Inc. 5000 Winner and a Goldman Sachs 10K Company. For more information, visit aemarketinggroup.com.
Founded in 1982, Network Health offers customized commercial and Medicare health insurance services to employers, individuals and families in more than 23 counties throughout Wisconsin. Through its strong reputation for quality health care coverage and superior customer service, Network Health has grown to serve more than 120,000 members. Learn more at networkhealth.com. Visit our blog at copilotwi.com.
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