BLAIR HILDAHL, CHIEF MARKETING OFFICER, BASE4 ON THE BRAND LAB SERIES™ EP 69
- 3-D Designing
- Finding the ROI in IOT
- Improving Guest Experiences
- Allowing the Market to Drive the Product
- Underlying Company values
With the help of technology and IOT, hotels are redefining the guest experience. Through co-creation and technology, the hotel guest experience is becoming more personalized and targeted.