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Dark Matter’s ‘Minister of Propaganda’ on Service and Employee Engagement

Walking into any Dark Matter location is a completely unique coffee shop experience. Depending on the shop you visit, the walls may be covered in psychedelic graffiti art, murals, mounted swords, abstract art, or dinosaur skeletons. You very well may stand in line between a businessman in a three-piece suit and a punk-rock chick. Your barista will likely have a tattoo sleeve, a half-shaved head, or pink hair. But what makes the Dark Matter experience truly unique, is that no matter what location you go to, who you stand in line with, or who takes your order, you will be greeted with a smile, treated like family, and made to feel at home.