Penny Ransom, Network Health's Chief Administrative Officer, sits down for a conversation on co-creation. Penny shares how co-creation can be used to engage a Millennial audience. Enjoy another Brand Lab Series™ exclusive from AE Marketing Group.
A few years ago, Domino’s launched Pizza Mogul, a create-your-own-pizza campaign, which allowed customers to design their own pizza, share it through their social networks, and get paid between $0.25 - $4.50 every time someone bought it.
The Chicago Connectory is a co-creation community of entrepreneurs, IoT startups, corporate innovators and creative minds. As a center for IoT, the Connectory provides the technical support and industry expertise startups need to drive the future of IoT.
Bob Moesta is both an entrepreneur and engineer. Over his career, Bob has developed and launched more than 3,000 products. He worked alongside Clay Christensen and is passionate about aligning marketing with engineering.
Brian Walker continues his conversation with Penny Ransom, the Chief Administrative Officer of Network Health on one of the most important elements of the organization's success - healthcare co-creation.
Brian Walker AE Marketing Group’s CEO on The Brand Lab Series™ Ep 2
AE Marketing Group CEO Brian Walker talks with co-host Natalie Pyles on episode 002 of the Brand Lab Series™ Podcast. Brian discusses the power of co-creation on consumer engagement. The CoCreation Lab Series™, founded by Brian, is all about designing products, services, and experiences with your customers. Co-creation brings meaningful insight into the consumer market, helps strengthen brand loyalty and empowers employees.