Melanie Cutlan leads the Blockchain Practice for Accenture Operations, which helps clients transform their operations by harnessing talent, data, and intelligence to deliver the right information where and when it is needed.
Kelly Graves, FCB Chicago's CMO, sits down for a conversation on the role of an agency CMO. Kelly shares how the agency landscape is evolving and how a brand CMO differs from an agency CMO. Enjoy another Brand Lab Series™ exclusive from AE Marketing Group.
The Chief Experience Officer role is a recent addition to the C-suite. According to General Assembly, in the modern business landscape, user experience has become a key differentiator that allows brands to cut through a crowded marketplace and create a unique value proposition for customers.
Penny Ransom, Network Health's Chief Administrative Officer, sits down for a conversation on co-creation. Penny shares how co-creation can be used to engage a Millennial audience. Enjoy another Brand Lab Series™ exclusive from AE Marketing Group.
A few years ago, Domino’s launched Pizza Mogul, a create-your-own-pizza campaign, which allowed customers to design their own pizza, share it through their social networks, and get paid between $0.25 - $4.50 every time someone bought it.