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Base4 Chief Marketing Officer on Building the Hotels of the Future

Season 1 Episode 69
Posted on January 29, 2018

BLAIR HILDAHL, CHIEF MARKETING OFFICER, BASE4 ON THE BRAND LAB SERIES™ EP 69

  • 3-D Designing
  • Finding the ROI in IOT
  • Improving Guest Experiences
  • Allowing the Market to Drive the Product
  • Underlying Company values

With the help of technology and IOT, hotels are redefining the guest experience. Through co-creation and technology, the hotel guest experience is becoming more personalized and targeted.

Procter and Gamble, Tide, Mediafly, ThinkCerca, and ZORCH C-Suite on Tech, Innovation, Bitcoin and Marketing

Season 1 Episode 67
Posted on January 15, 2018

C-SUITE EXECUTIVES FROM FIVE DIFFERENT INDUSTRIES 2018 BUSINESS OUTLOOK ON THE BRAND LAB SERIES™ EP 67

  • Technology and Sales Enablement
  • Innovation Thinking at P&G
  • B2B Marketing
  • EdTech and the Classroom
  • Bitcoin and FinTech

Chicago Bulls’ Content Manager on Social Marketing in Professional Sports

Season 3 Episode 59
Posted on November 7, 2017

Luka Dukich Chicago Bulls’ Content Manager on the Brand Lab Series™ Ep 59

  • Growing the Next Generation of Bulls Fans
  • Engaging an International Audience
  • In-Game Fan Experiences
  • Snapchat Narrative Stories
  • Turning Sponsored Content into Worthy Content

Simple Mills’ CEO on Branding in the Clean-Ingredient, Natural Food Category

Season 3 Episode 58
Posted on October 31, 2017

Katlin Smith Simple Mills’ CEO on the Brand Lab Series™ Ep 58

  • Solving Personal and Market Needs
  • Retail and E-commerce Channels
  • Building Brand Awareness
  • Product Development Process
  • Influencer Marketing
  • Tracking Quality and Consumer Feedback

Even as a young company of only four years, Simple Mills is already taking the clean, natural food market by storm. It is already a top 5 trending food on Insta Cart. Katlin Smith founded the company as she was cleaning up her diet and now helps consumers do the same.

Deloitte’s Jonathan Copulsky on the Evolving Role of the CMO & CCO

Season 1 Episode 34
Posted on December 13, 2016

Deloitte’s Jonathan Copulsky on the Brand Lab Series™ Ep 34 – CCO

As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.

Camp Kesem’s Chief Development Officer Inside the NonProfit C-Suite

Season 1 Episode 13
Posted on July 12, 2016

Jim Higley Camp Kesem’s Chief Development Officer on The Brand Lab Series™ Ep 13

Camp Kesem is the only national non-profit of its kind that helps children touched by their parent’s cancer. And as the brand’s Chief Development and Marketing Officer, that mission is deeply personal to Jim Higley.

ZORCH’s CEO on Branding in a Red Ocean and Customer Experience

Season 1 Episode 6
Posted on May 24, 2016

Mike Wolfe Zorch’s CEO on The Brand Lab Series™ Ep 6

Zorch CEO Mike Wolfe is back again this week on Episode 006 of the Brand Lab Series™ Podcast. Your host Brian Walker talks with Mike this time about how ZORCH creates and manages merchandising plans for large companies. ZORCH’s approach is to bring a completely unique and different solution. Being a new company allowed them to find a way to handle an archaic process through becoming a purely tech enabled efficient producer. Linking buyers with manufacturers directly allows ZORCH to supply a high-quality product at the lowest price.

AE Marketing Group’s CEO on The Power of Co-Creation on Consumer Engagement

Season 1 Episode 2
Posted on May 2, 2016

Brian Walker AE Marketing Group’s CEO on The Brand Lab Series™ Ep 2

AE Marketing Group CEO Brian Walker talks with co-host Natalie Pyles on episode 002 of the Brand Lab Series™ Podcast. Brian discusses the power of co-creation on consumer engagement. The CoCreation Lab Series™, founded by Brian, is all about designing products, services, and experiences with your customers. Co-creation brings meaningful insight into the consumer market, helps strengthen brand loyalty and empowers employees.