Today's consumers are digitally empowered, which changes how brands interact with consumers. Although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. Ainslie Simmonds explains how Pimco makes this possible.
How can you remain personal and timely on social, even in a regulated industry? What makes a good social media follow? How do you create content that will resonate with your audience? Learn from Shannon Paul at Fifth Third Bank.
AE Marketing Group CEO Brian Walker along with C-Level Executives from 5 high-growth companies come together for an intimate conversation on issues facing executives and entrepreneurs today. Guests include John Evarts, COO/CFO Mediafly, David Vanhimbergen, CEO TideSpin, Milke Wolfe, CEO ZORCH, Abby Ross, Chief Partnership Officer, ThinkCerca™, Nick Economos, Chief Retirement Officer, Fudiciary Financial Partners
When you meet Kristina Heinze, you're in rare air. A self-described, "bull in a china shop," with an infectious smile fueled by Nespresso, she's co-founder and partner of the private equity firm ParkerGale Capital.
Many C-Level executives have joined the Brand Lab Series™ Podcast, but never a Chief Retirement Officer. Hence, we asked Nick Economos to talk about the complexity of marketing financial services to B2B and B2C audiences.
As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.
Podcasting has been a big hit with many brands. Our own podcast filled an industry void in C-Suite marketing content. Yet, by no means are we audio pioneers. Therefore, we tapped our friends at ParkerGale to share how you can use podcasting to fuel your brand.
Deloitte Principal and Global Insights Leader, Jonathan Copulsky joins the Brand Lab Series™ to talk about protecting your brand today. As the author of "Brand Resilience," Jonathan knows a thing or two about managing risk and recovery in a high-speed world.
Private equity and brand aren't often used in the same sentence. But, maybe that's why ParkerGale Capital is not like most private equity firms.
Few entrepreneurs have experienced the growth journey from start-up, through scale to the acquisition. So what is this journey really like? We invited LearnVest COO, Ainslie Simmonds, back to the Brand Lab Series™ to share her story.
Deciding when to buy versus when to build technology is a question facing many C-Suite executives today. However, for LearnVest, the dilemma was even bigger. The FinTech company was growing rapidly while simultaneously disrupting financial planning.
Today we compare horizontal marketing with vertical marketing. Thanks for joining us! Brian Walker continues his interview with Jim Glickman who is the CMO of Hilco Evaluation Services.
Hilco Valuation Services CMO Jim Glickman understands the role of the Chief Marketing Officer. Under Jim's leadership, Hilco built a CRM technology that combined customer information for teams to share.