Hilco Valuation Services CMO Jim Glickman understands the role of the Chief Marketing Officer. Under Jim’s leadership, Hilco built a CRM technology that combined customer information for teams to share. This integration allows for maximum efficiency. In marketing and sales technology has led to the CMO role evolving quickly.“Technology is a tool that brings us to the intersection of visibility and knowledge,” says Glickman, “it has also generated a better customer experience.”
Jim also shares how a financial services company can focus on maximizing the value of commercial assets in three ways:
1. They value assets.
2. They monetize assets.
3. They have an advisory business.
Jim finds that the healthy balance of sales-minded and marketing-minded individuals fuels Hilco’s success.
Tags: Financial Services, Technology
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