Jim Glickman Hilco Valuation Services’ CMO on The Brand Lab Series™ Ep 12
Today we compare horizontal marketing with vertical marketing. Thanks for joining us! Brian Walker continues his interview with Jim Glickman who is the CMO of Hilco Evaluation Services. Episode 012 is full of great information for anyone seeking to learn how to align sales and marketing.
He talks about his Go-To-Market strategy in the lending community and among their other clients. Jim makes some great points about how a company functions internally and how it is seen externally. Grasping the difference is a turning point for any organization.
Speaking of a brand who understands this principle, let’s analyze what Netflix is doing right today.