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B2CBrand Lab SeriesTM

Procter and Gamble, Tide, Mediafly, ThinkCerca, and ZORCH C-Suite on Tech, Innovation, Bitcoin and Marketing

Season 1 Episode 67
Posted on January 15, 2018


  • Technology and Sales Enablement
  • Innovation Thinking at P&G
  • B2B Marketing
  • EdTech and the Classroom
  • Bitcoin and FinTech

AE Marketing Group on Digital, Podcasting and Creative Trends in 2018

Season 3 Episode 65
Posted on January 1, 2018

AE Marketing Group Team Brand Roundtable Ep 65 – 2018 Marketing Trends

  • Digital Marketing Forecast
  • Bitcoin and Blockchain
  • Podcasting Your Brand
  • Co-Creation Mindset
  • Documentary Storytelling
  • Pantone Color of the Year

AE Marketing Group CEO Brian Walker sat down with team members to celebrate another record year across our customer portfolio. The conversation quickly pivoted to discuss important marketing topics, trends, and experiences brands must get right to succeed in 2018.

Simple Mills’ CEO on Branding in the Clean-Ingredient, Natural Food Category

Season 3 Episode 58
Posted on October 31, 2017

Katlin Smith Simple Mills’ CEO on the Brand Lab Series™ Ep 58

  • Solving Personal and Market Needs
  • Retail and E-commerce Channels
  • Building Brand Awareness
  • Product Development Process
  • Influencer Marketing
  • Tracking Quality and Consumer Feedback

Even as a young company of only four years, Simple Mills is already taking the clean, natural food market by storm. It is already a top 5 trending food on Insta Cart. Katlin Smith founded the company as she was cleaning up her diet and now helps consumers do the same.

Tide Spin’s CEO on Innovation Mindset and Branding at Proctor and Gamble

Season 2 Episode 52
Posted on May 9, 2017

David VanHimbergen Tide Spin’s CEO on the Brand Lab Series™ Ep 52

  • Upstream Innovation Opportunities and Risks
  • Startup Brand Expectations with Procter and Gamble
  • On-Demand Laundry Model
  • Agile Technology Development
  • Owning Customer Experience

American Marketing Association’s CEO on Brand Transformation

Season 1 Episode 28
Posted on October 25, 2016

Russ Klein American Marketing Association’s CEO on The Brand Lab Series™ Ep 28 – Brand Transformation

Russ Klein has been called “Advertiser of the Decade” by Ad Age. His experience in brand transformation has led him to his role as CEO at the American Marketing Association.

Branding Magazine’s Contributing Editor Talks Content Marketing

Season 1 Episode 17
Posted on August 9, 2016

Chuck Kent Branding Magazine’s Contributing Editor on The Brand Lab Series™ Ep 17

Branding Magazine Editor Chuck Kent joins us today to talk about content marketing, brand and co-creation.  As our industry shifts to multi-channel media and consumers have brand power – content, no matter how you define it – is a critical component.

AE Marketing Group’s CEO on Marketing to Generation Z

Season 1 Episode 15
Posted on July 26, 2016

Brian Walker AE Marketing Group’s CEO on The Brand Lab Series™ Ep 15 – Generation Z

Generation Z is the newest audience for brands to reach. They may be young, but they have a significant amount of influence over spending decisions. Today in Episode 015 of the Brand Lab Series Podcast Brian Walker and Natalie Pyles welcome each of their own 8-year-old children to give us a glimpse of what this next generation of consumers can’t live without.

Camp Kesem’s Chief Development Officer on Parents and Brands Today

Season 1 Episode 14
Posted on July 19, 2016

Jim Higley Camp Kesem’s Chief Development Officer on The Brand Lab Series™ Ep 14

Jim Higley is an award-winning author and a national advocate for fatherhood and men’s health issues. Every day, brands target parents in their marketing efforts, but are they making a huge mistake by ignoring modern gender role sharing? Today in Episode 014 of the Brand Lab Series Podcast AE Marketing Group CEO Brian Walker and co-host Natalie Pyles welcome back Jim Higley.

AE Marketing Group’s CEO on The Power of Co-Creation on Consumer Engagement

Season 1 Episode 2
Posted on May 2, 2016

Brian Walker AE Marketing Group’s CEO on The Brand Lab Series™ Ep 2

AE Marketing Group CEO Brian Walker talks with co-host Natalie Pyles on episode 002 of the Brand Lab Series™ Podcast. Brian discusses the power of co-creation on consumer engagement. The CoCreation Lab Series™, founded by Brian, is all about designing products, services, and experiences with your customers. Co-creation brings meaningful insight into the consumer market, helps strengthen brand loyalty and empowers employees.