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B2CBrand Lab SeriesTM

FCB Chicago’s CMO Kelly Graves in The Brand Lab™

Posted on October 25, 2018

Kelly Graves, FCB Chicago's CMO, sits down for a conversation on the role of an agency CMO. Kelly shares how the agency landscape is evolving and how a brand CMO differs from an agency CMO. Enjoy another Brand Lab Series™ exclusive from AE Marketing Group.

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Walgreens’ Global Chief Diversity Officer on Global and Personal Brand Diversity

Season 2 Episode 56
Posted on June 6, 2017

Steve Pemberton is the Global Chief Diversity Officer of Walgreens Boots Alliance, which is the first global pharmacy-led health enterprise, as well as the largest retail pharmacy, health and daily living destination across the US and Europe.

Hannah’s Bretzel’s CEO on Uber Competition, Brands, CX and of course Uber Sandwiches

Season 2 Episode 55
Posted on May 30, 2017

Hannah’s Bretzel’s philosophy is to start with quality ingredients and follow with a conscience. With locations throughout Chicago, Hannah’s Bretzel serves gourmet uber sandwiches, while striving to positively impact stakeholders.

Branding Magazine’s Contributing Editor Talks Content Marketing

Season 1 Episode 17
Posted on August 9, 2016

Branding Magazine Editor Chuck Kent joins us today to talk about content marketing, brand and co-creation.  As our industry shifts to multi-channel media and consumers have brand power - content, no matter how you define it - is a critical component.

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