Health Care Marketing: Millennial to Millennial
The health insurance industry just hit a 10-year low on the American Customer Satisfaction Index, coming in lower than the airline industry, landline phone providers and the U.S. Postal Service.
On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.
In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.
The health insurance industry just hit a 10-year low on the American Customer Satisfaction Index, coming in lower than the airline industry, landline phone providers and the U.S. Postal Service.
AE Marketing Group launches the Brand Lab Series™, a media platform to connect and share insight with today’s most innovative executives and entrepreneurs.
Walker shares why experience is critical to brand success today. Topics include, marketing, brand, co-creation as well as a lively discussion on Uber.
To deliver better customer experience, brands today need better strategies – such as co-creation – to not only engage with consumers, but also to meet their high expectations.
During the late 1920s, Hollywood’s new “talkies” didn’t just take over the film industry — they enabled the United States to ever-so-subtly conquer the world
For Fred Long, Chicago’s youth-focused nonprofit UCAN has been a ticket to a world that he never even knew existed growing up on the city’s South Side.
A special American Marketing Association's ChicagoAMA Evening with the Experts “5 Overlooked Keys to Unlocking Engagement.”
AE Marketing Group is excited to announce our official move into 1871 Chicago, the city’s premier business tech incubator located inside the famed Merchandise Mart.
From concussions and domestic violence to deflated footballs and debatable discipline, the NFL seemingly has more threats to its mighty brand these days than Cam Newton has in his offensive arsenal.
The fact is, too much of a “good” thing (i.e., extending the life of successful content) can actually end up breaking bad — a reality that applies for both brands and movie franchises.
Have you ever noticed that people who tell everyone how funny they are — usually just aren’t that funny? Ironically, a funny thing happened when I attended The Fast Company Innovation Festival.
During the 1776 Challenge Cup at 1871 Chicago, we watched 19 entrepreneurs pitch their startups in a race against time — and here’s what we learned.