What Movie Sequels Teach Us About Content Marketing
It’s a common complaint among filmgoers today that Hollywood has no new ideas, and as a result everything in theaters is now either a remake or a sequel.
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It’s a common complaint among filmgoers today that Hollywood has no new ideas, and as a result everything in theaters is now either a remake or a sequel.
By uniting consumers and employees, co-creation embodies genuine engagement and partnership, which is something that so many brands talk about, but so few actually achieve.
In honor of the start of Oscar season, our team has been busy thinking about the valuable lessons about content marketing that brands can learn from the creative folks out in Hollywood.
AE Marketing Group is excited to announce our official move this week into 1871 Chicago, the city’s premier business tech incubator located inside the famed Merchandise Mart.
In today’s hyper-digital world, it pays to take an occasional pause and assess how far you’ve come in whatever business or personal journey you’ve embarked upon.
To truly improve customer experience, there’s one thing that the vast majority of brands aren’t doing, which not coincidentally is also the one thing that they should.
We've learned that the spark for co-creation can also come from anywhere, so long as brands are open to a wide array of possibilities and ideas.
The younger generation, they’ll remind you, is increasingly more interested in acquiring experiences than acquiring things.
Home to almost 2 million Mormons – more than half its population – the Beehive State is known much more for its teetotalers than its bourbon aficionados and oenophiles.
We know that companies and individuals need revenue to grow their business and that people need jobs. But what we don’t understand is why so many inquiries lack basic business fundamentals.
Anyone today with a mobile device stuffed inside his or her pocket is a critic, an author, a photographer, a reporter and a whole lot more.
Attorney Steve Baird explained in his blog how his Millennial daughter’s passion for coffee has led her to design Starbucks logo T-shirts that she wears like a free traveling human billboard.