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Employee Advocacy

Dark Matter’s ‘Minister of Propaganda’ on Service and Employee Engagement

Walking into any Dark Matter location is a completely unique coffee shop experience. Depending on the shop you visit, the walls may be covered in psychedelic graffiti art, murals, mounted swords, abstract art, or dinosaur skeletons. You very well may stand in line between a businessman in a three-piece suit and a punk-rock chick. Your barista will likely have a tattoo sleeve, a half-shaved head, or pink hair. But what makes the Dark Matter experience truly unique, is that no matter what location you go to, who you stand in line with, or who takes your order, you will be greeted with a smile, treated like family, and made to feel at home.

AE Marketing Group Launches the Largest Employee Documentary Campaign in Health Care

AE Marketing Group followed 19 Network Health employees as part of the largest employee documentary video campaign in health care history. And they didn’t script a thing. They just asked questions: not about work, but about life. When telling the personal stories of Network Health employees, viewers will notice there’s no phone number. There’s no call to action. No kitschy slogan. It’s just the story. And that's how you humanize a brand.