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Customer Experience

The American Marketing Association’s Chief Experience Officer on Design Thinking and Empathy

“Having someone in the C-suite focusing on experience means that someone is focusing on empathy.” The ​American Marketing Association (AMA)​ is a professional association for marketers with ​over 30,000 members across 76 professional chapters. Their headquarters are located here in Chicago, and Russ Klein, featured on our ​Brand Lab Series™ podcast​, was named CEO in 2014.  The AMA strives to be the most relevant force and voice shaping marketing around the world and hopes to become the essential community for marketers.