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NonprofitBrand Lab SeriesTM

The American Marketing Association’s Chief Experience Officer on Design Thinking and Empathy

“Having someone in the C-suite focusing on experience means that someone is focusing on empathy.” The ​American Marketing Association (AMA)​ is a professional association for marketers with ​over 30,000 members across 76 professional chapters. Their headquarters are located here in Chicago, and Russ Klein, featured on our ​Brand Lab Series™ podcast​, was named CEO in 2014.  The AMA strives to be the most relevant force and voice shaping marketing around the world and hopes to become the essential community for marketers.

UCAN’s CEO Emeritus on Aligning Marketing and Development Inside Non-Profits

Tom Vanden Berk UCAN’s CEO on The Brand Lab Series™ Ep 8 UCAN Chief Executive Officer Tom Vanden Berk back again as our special guest on Episode 008 on the Brand Lab Series™ Podcast. Your host Brian Walker talks with Tom Vanden Berk about how non-profits operate at the highest level when marketing efforts are truly aligned. Tom discusses how to overcome a significant brand failure and brings insights into developing mission and brand awareness in non-profits.

Bunker Labs’ CEO on Leadership and Entrepreneur Economy

Todd Connor Bunker Labs’ CEO on The Brand Lab Series™ Ep 4 In episode 004, Brian Walker continues his interviews with Todd Connor CEO of The Bunker Labs. The Brand Lab Series™ Podcast is proudly brought to you by AE Marketing Group. The Bunker Labs is a not-for-profit organization that serves as a network for military veterans to facilitate entrepreneurship. Brian Walker and Todd Connor discuss their experiences in working with founders and business success.

Bunker Labs’ CEO on Rapidly Growing a National Brand

Todd Connor Bunker Labs’ CEO on The Brand Lab Series™ Ep 3 The Bunker Labs CEO Todd Connor is today’s special guest on Episode 003 of The Brand Lab Series™ Podcast. Your host Brian Walker interviews Todd Connor on how the Bunker Labs is appealing to young military veterans by providing a network of support to help them grow their businesses. With rich programming, a thriving network, and a brand that is bigger than just a marketing function, the Bunker Labs has been able to rapidly grow into a national brand.