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NonprofitBrand Lab SeriesTM

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A Long Journey on the Red Line

For Fred Long, Chicago’s youth-focused nonprofit UCAN has been a ticket to a world that he never even knew existed growing up on the city’s South Side.

S5 E94

USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020

USA Basketball Foundation Executive Director, Killjan Anderson, is our guest for the first ever live recording of the Brand Lab Series™ podcast.


5 Takeaways from the Fast Company Innovation Festival

2019 marked the third year that AE Marketing Group participated in the FC Innovation Festival. If you were not in attendance, don’t worry. We are breaking down our top five takeaways for you.

S4 E72

The Pat Tillman Foundation Executive Director on The Power of Storytelling

When an organization is out to celebrate someone's legacy, it is a big deal. Killjan Anderson, Executive Director of the Pat Tillman Foundation, understands this responsibility and uses storytelling to communicate Pat's message.


A Long Journey on the Red Line

Today in Chicago, nearly half of black men in their early 20s are unemployed, according to a recent study from the University of Illinois at Chicago’s Great Cities Institute.


The American Marketing Association’s Chief Experience Officer on Design Thinking and Empathy

In the modern business landscape, user experience has become a key differentiator that allows brands to create a unique value proposition.


West Side Rising: UCAN and the Power of Community

UCAN provides a litany of services to at-risk youth across the city, ranging from anti-violence programming, to job training, to housing assistance.

S2 E53

Bunker Labs’ Executive Director on Scaling a National NonProfit

With 12 years of extensive Naval Special Operations management, Justin Walker knows how to pivot. And, that's exactly what the Bunker Labs, a fast-growing national nonprofit needs to scale.

S2 E49

Soul City Church’s CEO on Building a Rapid Growing Brand in an Unlikely Place

At a time when most people are leaving organized religion, Soul City Church is growing. And, like its West Loop Chicago neighborhood, the growth is rapid.

S2 E42

Benedictine University’s President on Higher Education Brands

Benedictine University began 130 years ago in Chicago. Today the University serves students throughout the world, from China, Vietnam, the US and online. Furthermore, fierce competition, empowered consumers, along with rising costs have education in flux.

S1 E36

Goldman Sachs, Aon Foundation & City Colleges of Chicago on Talent Co-Creation

Talent is critical to business growth, customer experience, and brand culture. Talent is critical to business growth, customer experience, and brand culture.

S1 E28

American Marketing Association’s CEO on Brand Transformation

Russ Klein has been called "Advertiser of the Decade" by Ad Age. His experience in brand transformation has led him to his role as CEO at the American Marketing Association.

S1 E25

American Marketing Association’s CEO on Marketing in the Digital Era

American Marketing Association CEO, Russ Klein has seen it all. At 29, and long before advertising had twenty-year-olds in leadership positions, Russ was CMO of Dr. Pepper.

S1 E13

Camp Kesem’s Chief Development Officer Inside the NonProfit C-Suite

Camp Kesem is the only national non-profit of its kind that helps children touched by their parent's cancer. And as the brand's Chief Development and Marketing Officer, that mission is deeply personal to Jim Higley.

S1 E10

Illinois Policy Institute’s CEO on Leadership and Entrepreneurship in the C-Suite

John Tillman's experience in business has taught him to be fearless. If you have a deep belief in what you are doing to can manage the daunting challenges to be faced.

S1 E9

Illinois Policy Institute’s CEO on Marketing Public Policy Through Storytelling

John Tillman Illinois Policy Institute’s CEO on The Brand Lab Series™ Ep 9 Illinois Policy Institute CEO John Tillman is our special guest today for Episode 009 of the Brand Lab Series™ Podcast. Your host Brian Walker sits down with John Tillman to discuss public policy and how it affects everyday citizens.

S1 E8

UCAN’s CEO Emeritus on Aligning Marketing and Development Inside Non-Profits

Tom Vanden Berk UCAN’s CEO on The Brand Lab Series™ Ep 8 UCAN Chief Executive Officer Tom Vanden Berk back again as our special guest on Episode 008 on the Brand Lab Series™ Podcast. Your host Brian Walker talks with Tom Vanden Berk about how non-profits operate at the highest level when marketing efforts are truly aligned. Tom discusses how to overcome a significant brand failure and brings insights into developing mission and brand awareness in non-profits.

S1 E7

UCAN’s CEO Emeritus on the State of Non-Profit Brands Today

Tom Vanden Berk UCAN CEO on The Brand Lab Series™ Ep 7   UCAN’s CEO Emeritus Tom Vanden Berk is our special guest today on Episode 007 of the Brand Lab Series™ Podcast. Your host Brian Walker talks with Tom about how unique branding for non-profits requires a high level of focus.

S1 E4

Bunker Labs’ CEO on Leadership and Entrepreneur Economy

Todd Connor Bunker Labs’ CEO on The Brand Lab Series™ Ep 4 In episode 004, Brian Walker continues his interviews with Todd Connor CEO of The Bunker Labs. The Brand Lab Series™ Podcast is proudly brought to you by AE Marketing Group. The Bunker Labs is a not-for-profit organization that serves as a network for military veterans to facilitate entrepreneurship. Brian Walker and Todd Connor discuss their experiences in working with founders and business success.

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