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B2BBrand Lab SeriesTM

Bosch and 1871 on IOE, Co-Creation, and The Chicago Connectory

Season 3 Episode 62
Posted on December 5, 2017

The Chicago Connectory is a co-creation community of entrepreneurs, IoT startups, corporate innovators and creative minds.  As a center for IoT, the Connectory provides the technical support and industry expertise startups need to drive the future of IoT.

LaSalle Network’s CEO and Founder on Company Culture

Season 2 Episode 54
Posted on May 23, 2017

LaSalle Network has landed on Inc. Magazine’s "Inc. 500/5000" list for 10 consecutive years, and has received over 70 culture-based awards for being a "Best Place to Work." It all starts with LaSalle Network's Founder and CEO Tom Gimbel's view on company culture.

Inc5000 Entrepreneur on Managing Rapid Growth

Season 1 Episode 35
Posted on December 20, 2016

Recently named Inc5000 Entrepreneur, Goldman Sachs 10K Alum, and Forbes Agency Council Member, Brian Walker sits down for a Brand Lab Series™ 1-1. The AE Marketing Group, CEO shares his journey managing rapid growth and the chaotic life of an entrepreneur with Natalie.

Deloitte’s Jonathan Copulsky on the Evolving Role of the CMO & CCO

Season 1 Episode 34
Posted on December 13, 2016

As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.

Deloitte’s Principal and Global Insights Leader on How to Protect Brands from Insurgents

Season 1 Episode 31
Posted on November 15, 2016

Deloitte Principal and Global Insights Leader, Jonathan Copulsky joins the Brand Lab Series™ to talk about protecting your brand today.  As the author of "Brand Resilience," Jonathan knows a thing or two about managing risk and recovery in a high-speed world.

Branding Magazine’s Contributing Editor Talks Content Marketing

Season 1 Episode 17
Posted on August 9, 2016

Branding Magazine Editor Chuck Kent joins us today to talk about content marketing, brand and co-creation.  As our industry shifts to multi-channel media and consumers have brand power - content, no matter how you define it - is a critical component.

ZORCH’s CEO on Branding in a Red Ocean and Customer Experience

Season 1 Episode 6
Posted on May 24, 2016

Mike Wolfe Zorch’s CEO on The Brand Lab Series™ Ep 6

Zorch CEO Mike Wolfe is back again this week on Episode 006 of the Brand Lab Series™ Podcast. Your host Brian Walker talks with Mike this time about how ZORCH creates and manages merchandising plans for large companies. ZORCH’s approach is to bring a completely unique and different solution. Being a new company allowed them to find a way to handle an archaic process through becoming a purely tech enabled efficient producer. Linking buyers with manufacturers directly allows ZORCH to supply a high-quality product at the lowest price.

ZORCH’s CEO on Managing Growth and Marketing ROI

Season 1 Episode 5
Posted on May 17, 2016

Mike Wolfe Zorch’s CEO on The Brand Lab Series™ Ep 5

Zorch CEO Mike Wolfe is today’s special guest on Episode 003 of The Brand Lab Series™ Podcast. Your host Brian Walker takes a closer look at managing metrics, growth, and ROI from your marketing dollars with Mike Wolfe. By creating buzz through differentiating themselves and using tactical initiatives, ZORCH has been able to develop brand awareness in a niche B2B industry.

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