Did you know, 66% of B2B buyers prefer not to talk to a salesperson? They want to buy on their own time and their own terms. AE Marketing Manager, Alexa Jackson, explains how to prepare your organization to meet the needs of today’s modern buyer and become a brand that cannot be ignored in this Marketing Minute.READ FULL TRANSCRIPT
Hi, I’m Alexa and this is a Marketing Minute on becoming a brand that can’t be ignored.
60% of B2B buyers today prefer not to talk to a salesperson. Additionally, 74% of B2B buyers have researched your company, products, and people online. In short, B2B buyers don’t want to be sold to, they want to buy on their own times and their own terms.
So, how prepared is your company to meet the needs of today’s B2B buyers? If the answer is not very, we have some tips for you.
First, understand that within a digital era, everyone with a smartphone can instantly become a critic. In today’s world, you can no longer completely control your brand, so you need to accept that reality.
Second, if you are a challenger brand, you will need to align your organization to become buyer-centric. You need to be able to show how you will improve their business and allow them to breakthrough market clutte, competition, and market confusion.
Finally, understand that you don’t need to implement big market strategies to be successful, but they do need to be relevant and different. Implementing a B2B go-to-market strategy doesn’t have to be linear, but it does require you to break the status quo, select and area you can test, and implement quickly to gain momentum.
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