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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Why Marketing is a Dirty Word

For most of my career, I’ve had the ear of the c-suite.  Our conversations cover a range of business language, but one word has always stood out.  That word is “marketing” and all too often, it is considered dirty.

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How to Establish a Positive Workplace Culture

As an employer, your employees are one of your greatest assets. So, it is critical to make sure that when they come into work everyday, they are inspired, motivated, and comfortable.

Co-Creation and Customer Experience are Beautiful at Glossier

“I wanted to make beauty as much of an element of personal style as fashion.”

How to Pitch Creative Ideas Effectively

Prepare for pitch meetings, keep your audience engaged throughout the presentation, and ensure follow-through when the meeting is over. 

How to Use Podcasting to Help Your Business

Podcasting can be used to not only better communicate and connect with your audience, but also to build revenue. Is starting a podcast the next step for your business?

What is Co-Creation?

This video helps executives who are unfamiliar with co-creation or are familiar with the term and are considering implementing a CoCreation strategy.

Merrick Pet Care VP of Marketing on Emotional Storytelling

“Outside of people’s kids, there are very few things people care about as much as their pets.”

AE Marketing Group Produces TalkingSense™

TalkingSense is a collection of conversations with industry trendsetters who are using technology to drive demand, foster relationships, and grow revenue.

How to Create and Showcase Brand Personality

AE Marketing Manager, Alexa Jackson, discusses the importance of brand personality and how to establish it in this Marketing Minute.

How to Stay On Top of Industry Trends

AE Marketing Manager, Alexa Jackson, discusses how and why to stay up to date on industry trends during this Marketing Minute.

Co-Creation Takes Travelers Away

“My Away bag changed the way I travel.”

What is Enterprise Branding and How Can it Change Advertising?

AE Marketing Manager, Alexa Jackson, discusses the definition of enterprise branding and how to effectively utilize it in this Marketing Minute.

How to Best Incorporate Customer Testimonials on Your Website

AE Marketing Manager, Alexa Jackson, discusses how to incorporate customer testimonials into your website in this Marketing Minute.

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