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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Financial Brand Marketing That Balances Your Needs and Wants

Financial brand and product marketing can be challenging, but it doesn't have to be.

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A Long Journey on the Red Line

Today in Chicago, nearly half of black men in their early 20s are unemployed, according to a recent study from the University of Illinois at Chicago’s Great Cities Institute.

The American Marketing Association’s Chief Experience Officer on Design Thinking and Empathy

In the modern business landscape, user experience has become a key differentiator that allows brands to create a unique value proposition.

AE Marketing Group Wins Video Campaign of the Year from Modern Healthcare and Ad Age

Modern Healthcare and Ad Age have awarded AE Marketing Group with Video Campaign of the Year at the 2018 Healthcare Marketing Impact Awards for its campaign for Network Health.

AE Marketing Group Launches New Medicare Advertising Campaign

For the 2019 Open Enrollment period, we selected employees who directly impact Medicare customers' experience.

AE Marketing Group CEO, Brian Walker, Speaks at CAMA Executive Circle

Brian Walker, CEO of AE Marketing Group, spoke to the Chicago American Marketing Association (CAMA) Executive Circle about  his award-winning podcast, the Brand Lab Series™.

West Side Rising: UCAN and the Power of Community

UCAN provides a litany of services to at-risk youth across the city, ranging from anti-violence programming, to job training, to housing assistance.

United Airlines Hacks Into Co-Creation

United Airlines paid two hackers each a million frequent-flier miles for identifying security holes in its computer systems.

Co-Creation is Fashionable at J.Crew

At AE Marketing Group, we believe in co-creation – companies working hand-in-hand with customers to create better industries, products, and experiences. And apparently, so does J. Crew.

Domino’s Sharing the Dough with Co-Creation

So, how is the brand using co-creation to give customers a slice of the profit?  A few years ago, Domino’s launched Pizza Mogul, a create-your-own-pizza campaign, which allowed customers to design their own pizza, share it through their social networks, and get paid between $0.25 – $4.50 every time someone bought it.   The novel co-creation

Dark Matter’s ‘Minister of Propaganda’ on Service and Employee Engagement

“Dark Matter is like a band. Each retail location like an album. And each release like a tour.”

AE Marketing Group Named Among the Top 100 Content Marketers by BuzzSumo and Express Writers.

A recent study by BuzzSumo and Express Writers combined the Top Influencers and Top Authors for “content marketing,” around the world, naming AE Marketing Group among them.

For the Third Straight Year, Inc. Magazine Names AE Marketing Group to the Annual List of America’s Fastest-Growing Private Companies – The Inc. 5000

For the third consecutive year, Inc. Magazine has named AE Marketing Group to the Annual List of America’s Fastest Growing Private Companies – the Inc.5000.

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