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Welcome to Our Blog


On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.


In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Helpful Coronavirus Resources for Executives

To help our customers and community navigate this period of uncertainty AE Marketing Group announces the following resources - including new podcasts, journalism features, remote strategy and marketing support as well as a relief fund for those in need.

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How Can Your Brand Remain Relevant Today?

In order to remain relevant today, and for years to come, it is imperative that brands understand and are able to meet the changing needs of consumers.

Small Business Big Impact Fund

AE Marketing Group has launched the Small Business Big Impact Fund.  The goal of the fund is to provide small grants to businesses that are using its employees, products, and/or services to support others affected by the coronavirus.

Media Winners and Losers During the Coronavirus

Who are the media winners and losers during the coronavirus? What mediums are most effectively reaching consumers while they shelter-in-place?

A Long Journey on the Red Line

For Fred Long, Chicago’s youth-focused nonprofit UCAN has been a ticket to a world that he never even knew existed growing up on the city’s South Side.

The Second Company from the Second City

1871 has been a wonderful home to AE Marketing Group for the past four years. However, we have decided to design our “second company” in a new office.

What the C-Suite Read, Listened To, and Watched the Most in 2019

To provide c-suite employees and entrepreneurs with the insight needed to be better at their jobs in 2020, we analyzed our most engaged content of 2019.

So, You Want to Be a Marketing Manager? Here’s What It Takes.

Hi, I’m Alexa. No, not like the Amazon. But, I am the Marketing Manager at AE Marketing Group. So, if you want to know what a Marketing Manager does, here’s a look at my year.

5 Takeaways from the Fast Company Innovation Festival

2019 marked the third year that AE Marketing Group participated in the FC Innovation Festival. If you were not in attendance, don’t worry. We are breaking down our top five takeaways for you.

So, What’s The Big Idea?

It is Chicago Ideas Week and the AE Marketing Group team is attending talks all over the city to gain inspiration to think big.

The Top 5 Democratic Candidate Logos

In light of today's historic Democratic debate, we asked our creative team members to weigh in on their favorite democratic candidate logos.

What B2B Companies Can Learn from B2C Companies

Learn what B2B companies can learn from B2C companies, that have truly mastered the customer experience, in this Marketing Minute.

Bon Voyage, Customer Experience 

A recent bad customer experience at Marriott has us saying, "Bon voyage" to the hotel brand. What can other brands learn from their mistake?

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