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Welcome to Our Blog


On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.


In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

COVID Killed Your Buyer Personas and Customer Journey Map

Similar to a brand’s culture, buyer personas are living things that constantly evolve. If you created a customer journey map pre-COVID, it is now obsolete. 

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What the C-Suite Read, Listened To, and Watched the Most in 2019

To provide c-suite employees and entrepreneurs with the insight needed to be better at their jobs in 2020, we analyzed our most engaged content of 2019.

So, You Want to Be a Marketing Manager? Here’s What It Takes.

Hi, I’m Alexa. No, not like the Amazon. But, I am the Marketing Manager at AE Marketing Group. So, if you want to know what a Marketing Manager does, here’s a look at my year.

5 Takeaways from the Fast Company Innovation Festival

2019 marked the third year that AE Marketing Group participated in the FC Innovation Festival. If you were not in attendance, don’t worry. We are breaking down our top five takeaways for you.

So, What’s The Big Idea?

It is Chicago Ideas Week and the AE Marketing Group team is attending talks all over the city to gain inspiration to think big.

The Top 5 Democratic Candidate Logos

In light of today's historic Democratic debate, we asked our creative team members to weigh in on their favorite democratic candidate logos.

What B2B Companies Can Learn from B2C Companies

Learn what B2B companies can learn from B2C companies, that have truly mastered the customer experience, in this Marketing Minute.

Bon Voyage, Customer Experience 

A recent bad customer experience at Marriott has us saying, "Bon voyage" to the hotel brand. What can other brands learn from their mistake?

How to Write a Blog Post that Stands Out

Blog writing is a great way to establish thought leadership and better connect with your audience. However, it can be difficult to write blogs that stand out when writing on timely or popular topics.

How to Become a B2B Brand that Can’t Be Ignored

Alexa explains how to prepare your organization to meet the needs of today's modern buyer and become a brand that cannot be ignored in this Marketing Minute.

How Humanizing Your Brand Fosters Connection

Customers with an emotional connection to a brand have a 306% higher lifetime value. So, how do you humanize your organization?

A Year In Review: Lessons for First Year Employees

When you’re just starting out in your career, it is most important to work hard, provide value, and learn as much as you possibly can. 

Understanding your Director Level Buyer Personas

Understanding your buyer personas is critical to new business. In this Marketing Minute we share our original research on director-level employee personas.

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