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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Financial Brand Marketing That Balances Your Needs and Wants

Financial brand and product marketing can be challenging, but it doesn't have to be.

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5 Takeaways from the Fast Company Innovation Festival

2019 marked the third year that AE Marketing Group participated in the FC Innovation Festival. If you were not in attendance, don’t worry. We are breaking down our top five takeaways for you.

So, What’s The Big Idea?

It is Chicago Ideas Week and the AE Marketing Group team is attending talks all over the city to gain inspiration to think big.

The Top 5 Democratic Candidate Logos

In light of today's historic Democratic debate, we asked our creative team members to weigh in on their favorite democratic candidate logos.

Bon Voyage, Customer Experience 

A recent bad customer experience at Marriott has us saying, "Bon voyage" to the hotel brand. What can other brands learn from their mistake?

A Year In Review: Lessons for First Year Employees

When you’re just starting out in your career, it is most important to work hard, provide value, and learn as much as you possibly can. 

Airbnb Allows You to Choose How You Experience Travel 

Airbnb, now 11-years old, is already worth $38 billion. For perspective, Hilton Hotels, now almost 100-years old, is worth $23 billion.

How Manners Make Waves in B2B Selling

Somewhere in our instant gratification, false sense-of-significance world, we have lost the art of building a strong buyer experience and relationship.

Buyer Personas: A Series|Directors

The most effective way to inform who your best prospects will be, and how your organization can help them, is to look closely at the buyer personas of your current customers.

AE Marketing Group Posts Record Revenue and Doubles Customer Portfolio

The first half of 2019 was the best Q1 and Q2 for revenue in AE Marketing Group’s eight-year history. 

Season 5 of the Award-Winning Brand Lab Series™ Podcast Has Begun

If you would like to listen, learn, and grow with us, we encourage you to subscribe to the award-winning Brand Lab Series™ podcast on your favorite listening platform.

AE Marketing Group Debuts Creative at the Youth Leadership Awards Contributing to Record Fundraising

AE Marketing Group debuted its latest creative work at UCAN's 20th Annual Youth Leadership Awards leading to record fundraising.

Dear Amazon, It’s Alexa

How has Amazon's all-knowing smart speaking changed the life of AE Marketing Manager, Alexa Jackson, and millions of others named Alexa.

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