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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Financial Brand Marketing That Balances Your Needs and Wants

Financial brand and product marketing can be challenging, but it doesn't have to be.

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How to Best Incorporate Customer Testimonials on Your Website

AE Marketing Manager, Alexa Jackson, discusses how to incorporate customer testimonials into your website in this Marketing Minute.

How to Use Employees in Your Advertising

AE Marketing Manager, Alexa Jackson, discusses how to authentically use your employees in advertising in this Marketing Minute.

How to Take High-Quality Photos Without Equipment

AE Marketing Manager, Alexa Jackson, discusses how to take high-quality photos using only your smart phone in this Marketing Minute.

How to Effectively Advertise to Millennials

AE Marketing Manager, Alexa Jackson, a Millennial herself, shares what her peers look for from their favorite brands in this Marketing Minute.

3 Simple Storytelling Tips

3 Simple Storytelling Tips that will help you cut through the noise in your advertising campaigns are relatedness, fairness, and authenticity.

How Digital Journalism Boosts Your Content

In this Marketing Minute we discuss best practices for incorporating digital journalism into your content strategy.

Network Health’s Chief Administrative Officer Penny Ransom in the Brand Lab™

Penny Ransom, Network Health's Chief Administrative Officer, sits down for a conversation on co-creation. Penny shares how co-creation can be used to engage a Millennial audience.

What are Vanity Metrics?

It is important to understand what is actually driving sales and increasing revenue for your company and begin to measure those things online.

How to Create an Award-Winning Podcast

Podcasting can be an opportunity for businesses to better reach their audience and drive revenue. But how do you create a great podcast?

1871’s CEO Howard Tullman and Bosch’s Global IT Innovation Lead Dennis Boecker in the Brand Lab™

Bosch's Global IT Innovation Lead Dennis Boecker and 1871's CEO Howard Tullman share how their partnership has created an entrepreneur community through the Chicago Connectory.

Bosch’s Global IT Innovation Lead Dennis Boecker in the Brand Lab™

Dennis Boecker, Bosch's Global IT Innovation Lead, sits down for a conversation on how IOT is changing the world today because it is not just about technology, but about people.

Procter and Gamble, Tide, Mediafly, ThinkCerca, Zorch in the Brand Lab™

Brian Walker, along with C-Level Executives from 5 high-growth companies, come together for an intimate conversation on issues facing executives and entrepreneurs today.

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