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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Financial Brand Marketing That Balances Your Needs and Wants

Financial brand and product marketing can be challenging, but it doesn't have to be.

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AdvisorTV Features AE Marketing Group CEO, Brian Walker and his Startup Journey as an Entrepreneur

Passion is the greatest catalyst for change in startups and enterprise. Entrepreneurs are visionaries motivated by progress and AdvisorTV's mission is to fuel their passion.

Health Care Marketing: Millennial to Millennial

The health insurance industry just hit a 10-year low on the American Customer Satisfaction Index, coming in lower than the airline industry, landline phone providers and the U.S. Postal Service.

AE Marketing Group Launches the Brand Lab Series™, a Media Platform to Connect Today’s Most Innovative Executives and Entrepreneurs.

AE Marketing Group launches the Brand Lab Series™, a media platform to connect and share insight with today’s most innovative executives and entrepreneurs.

WGN Radio Talks with AE Marketing Group CEO on Brand and Customer Experience

Walker shares why experience is critical to brand success today.  Topics include, marketing, brand, co-creation as well as a lively discussion on Uber.

6 Co-Creation Considerations for Healthy Customer Experience

To deliver better customer experience, brands today need better strategies – such as co-creation – to not only engage with consumers, but also to meet their high expectations.

How Hollywood (Unintentionally) Content Marketed America to Global Dominance

During the late 1920s, Hollywood’s new “talkies” didn’t just take over the film industry — they enabled the United States to ever-so-subtly conquer the world

A Long Journey on the Red Line

For Fred Long, Chicago’s youth-focused nonprofit UCAN has been a ticket to a world that he never even knew existed growing up on the city’s South Side.

American Marketing Association Marketing Slam features AE Marketing Group on the Power of Co-Creation.

A special American Marketing Association's ChicagoAMA Evening with the Experts “5 Overlooked Keys to Unlocking Engagement.”

AE Marketing Group Named 1871 Chicago Member Company

AE Marketing Group is excited to announce our official move into 1871 Chicago, the city’s premier business tech incubator located inside the famed Merchandise Mart.

Big Games, Small Crowds: The NFL’s CX Problem

From concussions and domestic violence to deflated footballs and debatable discipline, the NFL seemingly has more threats to its mighty brand these days than Cam Newton has in his offensive arsenal.

Don’t Do Content Marketing Like ‘Batman & Robin’

The fact is, too much of a “good” thing (i.e., extending the life of successful content) can actually end up breaking bad — a reality that applies for both brands and movie franchises.

The 1 Word You Didn’t Hear at The Fast Company Innovation Festival

Have you ever noticed that people who tell everyone how funny they are — usually just aren’t that funny? Ironically, a funny thing happened when I attended The Fast Company Innovation Festival.

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