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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Why Marketing is a Dirty Word

For most of my career, I’ve had the ear of the c-suite.  Our conversations cover a range of business language, but one word has always stood out.  That word is “marketing” and all too often, it is considered dirty.

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How Green Screens Can Help Your Videos Stand Out

Green screens may seem like they're only found on large production sets, but they can actually make your simple videos stand out without much overhead.

AE Marketing Group Posts Record Revenue and Doubles Customer Portfolio

The first half of 2019 was the best Q1 and Q2 for revenue in AE Marketing Group’s eight-year history. 

How to Make an Impact with Email Marketing in the Age of Social Media

As social media marketing continues to grow, many think that email marketing is dying off. However, email marketing can still cultivate a strong and loyal community.

Season 5 of the Award-Winning Brand Lab Series™ Podcast Has Begun

If you would like to listen, learn, and grow with us, we encourage you to subscribe to the award-winning Brand Lab Series™ podcast on your favorite listening platform.

How to Build Your Personal Brand

From defining your personal mission statement, to deciding the best social media platforms to reach your audience, here's what's involved in creating your personal brand.

How to Fuel Brand Growth

Fueling brand growth requires a omni-channel strategy. If you are trying to drive growth and value for your brand, here are some things to keep in mind.

How to Become a Thought Leader

You don't have to be a c-level executive to be a thought leader - you just need experience, industry knowledge, and a differentiating point of view.

AE Marketing Group Debuts Creative at the Youth Leadership Awards Contributing to Record Fundraising

AE Marketing Group debuted its latest creative work at UCAN's 20th Annual Youth Leadership Awards leading to record fundraising.

Dear Amazon, It’s Alexa

How has Amazon's all-knowing smart speaking changed the life of AE Marketing Manager, Alexa Jackson, and millions of others named Alexa.

How to Define Your Key Buyer Personas

Understanding your personas' pain points and how your organization can help, is key in dictating how you communicate with them.

How to Optimize Your Customer Experience Marketing Strategy

Learn how to successfully implement and stay true to a customer experience marketing strategy while optimizing their marketing message.

How the 737 MAX has Permanently Grounded Boeing’s B2B Brand

In the past, Boeing built its brand from the inside out relying on company-wide research with employees, but they missed an important part – the end customer.

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