The Brand Lab Series™ Media Platform for Today's C-Level Executives

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C-level Executives' and Entrepreneurs' Advice
to Inspire and Help Grow Your Business.

Listen to AE Marketing Group CEO’s conversations with today’s most innovative executives and entrepreneurs. Hear practical advice and insight on technology, customer experience, co-creation, marketing, employee advocacy, and more.

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Walgreens Global Chief Diversity Officer Steve Pemberton on Global and Personal Brand Diversity

Season 2 Episode 56
Posted on June 6, 2017

You may know your local pharmacy as “My Walgreens,” however, the 116-year-old brand is global in reach. And, Steve Pemberton is the Global Chief Diversity Officer of Walgreens Boots Alliance, which is the first global pharmacy-led health enterprise, as well as the largest retail pharmacy, health and daily living destination across the US and Europe.

Hannah’s Bretzel CEO Florian Pfahler on Uber Competition, Brands, CX and of course Uber Sandwiches

Season 2 Episode 55
Posted on May 30, 2017

Hannah’s Bretzel’s philosophy is to start with quality ingredients and follow with a conscience. With locations throughout Chicago, Hannah’s Bretzel serves gourmet uber sandwiches, while striving to positively impact stakeholders. As a result, Hannah’s Bretzel has landed the Chicago Magazine Green Award, the Kenmore Best Sandwich in Chicago Award, and the Chicago Magazine Best Local Chain Award.

LaSalle Network CEO and Founder, Tom Gimbel on Company Culture

Season 2 Episode 54
Posted on May 23, 2017

LaSalle Network has landed on Inc. Magazine’s “Inc. 500/5000” list for 10 consecutive years, and has received over 70 culture-based awards for being a “Best Place to Work.” It all starts with LaSalle Network’s Founder and CEO Tom Gimbel’s view on company culture.

Bunker Labs Executive Director, Justin Walker on Scaling a National NonProfit

Season 2 Episode 53
Posted on May 16, 2017

With 12 years of extensive Naval Special Operations management, Justin Walker knows how to pivot. And, that’s exactly what the Bunker Labs, a fast-growing national nonprofit needs to scale.

We first spoke to the Bunker Labs Founder, and CEO, Todd Connor back in Episode 03. Since then the nonprofit has grown tremendously. Therefore, we asked Walker to join the Brand Lab Series™ to talk about his experience with scaling along the way.

RXBAR Chief Marketing Officer Lindsay Levin on Building Brand in CPG Industry

Season 2 Episode 51
Posted on April 25, 2017

RXBAR Chief Marketing Officer Lindsay Levin has deep experience in CPG marketing.  First, at “catalyst” brand Quaker and now for the fast-growing RXBAR.

We invited her on the Brand Lab Series™ to help executives and entrepreneurs think about breaking through industries, customer experience, and brand culture.

Soul City Church CEO Jarrett Stevens on Building a Rapid Growing Brand in an Unlikely Place

Season 2 Episode 49
Posted on April 11, 2017

Talent Jam Founder and CEO Tom Ryan on StartUp Ecosystem

Season 2 Episode 46
Posted on March 20, 2017

Serial Entrepreneur Tom Ryan is an expert in the startup ecosystem.  We first talked to the Kauffman Foundation Entrepreneur-in-Residence in episode 37 of the Brand Lab Series™.  However, one challenge heard constantly in the startup ecosystem is talent.   Therefore, we asked Tom back to discuss his latest venture – Talent Jam.

Rewired CEO Bob Moesta on JTBD: How People Shop and Why People Buy

Season 2 Episode 45
Posted on March 13, 2017

Bob Moesta is both an entrepreneur and engineer.  Over his career, Bob has developed and launched more than 3,000  products.  He worked alongside Clay Christensen and is passionate about aligning marketing with engineering.  As a result, he is always asking the question, what job is the consumer trying to hire for? Hence, the Jobs to Be Done (JTBD) mindset.

1871 Chief Executive Officer Howard Tullman on Leadership

Season 2 Episode 44
Posted on March 7, 2017

Howard Tullman, CEO of 1871 returns to the Brand Lab Series™.  As someone who’s built over 16 companies spanning four decades, he knows a thing or two about leadership. Looking back over 50 years, Howard shares the core concepts that have shaped his leadership style. The fundamental elements of leading, building a business, and teamwork have held true over time.

Benedictine University President Dr. Michael Brophy on Higher Education Brands

Season 2 Episode 42
Posted on February 21, 2017

Benedictine University began 130 years ago in Chicago. Today the University serves students throughout the world, from China, Vietnam, the US and online. Furthermore, fierce competition, empowered consumers, along with rising costs have education in flux.

Rumi Spice Co-Founders on Connecting the Global Economy with Saffron

Season 2 Episode 41
Posted on February 14, 2017

Rumi Spice began with a mission to cultivate peace in Afghanistan. Today, the company is building a global brand and connecting the global economy with Saffron.

And it all starts in Afghanistan.  A place Rumi Spice CEO Kimberly Jung and CFO Keith Alaniz know well.

Technori CEO Scott Kitun on Building Brand Fans and Equity Crowdfunding

Season 2 Episode 39
Posted on January 31, 2017

Technori CEO Scott Kitun knows how to build momentum. And, Kitun moves fast, even if he’s learning as he goes.  Due to his hustle, he rapidly grew WGN’s “Tomorrow’s Business Today.”  Now, Scott’s looking to grow another community, Technori.  The largest startup showcase in the world, Technori live allows audience members to actively be involved in helping future startups.

1871 CEO Howard Tullman on Entrepreneurship and Marketing

Season 2 Episode 38
Posted on January 24, 2017

1871 CEO Howard Tullman has seen it all. For over forty years, he’s built, invested and written about businesses. And Tullman shows no signs of slowing down. Today, he leads the largest business and tech incubator in North America, 1871. AE Marketing Group CEO, Brian Walker describes Tullman as the fastest person in all of 1871.  This week he joins the Brand Lab Series™ to share his insight on entrepreneurship, business, and marketing.

Kauffman Foundation Entrepreneur-in-Residence Tom Ryan on State of Start-Ups

Season 2 Episode 37
Posted on January 17, 2017

The Kauffman Foundation knows a thing or two about education and entrepreneurship. And, as a mentor to hundreds of founders, Tom Ryan knows a thing or two about startups.  Tom is one of four, Entrepreneurs-in-Residence at the Kauffman Foundation and joins the Brand Lab Series™ to kick off Season 2.

Talent Co-Creation with Goldman Sachs, Aon Foundation & City Colleges of Chicago

Season 1 Episode 36
Posted on December 24, 2016

Talent is critical to business growth, customer experience, and brand culture. Talent is also a recurring theme heard from executives and entrepreneurs who’ve appeared on the Brand Lab Series™.

Episode 36 features a unique collaboration amongst Goldman Sachs 10,000 Small Businesses, the Aon Foundation and the City Colleges of Chicago.   Together, the business, philanthropic and education groups used co-creation to provide talent opportunities to both students and businesses.

To discuss the unique private-public collaboration four guests joined the episode:

Managing Rapid Growth with Inc5000 Entrepreneur Brian Walker

Season 1 Episode 35
Posted on December 20, 2016

Recently named Inc5000 Entrepreneur, Goldman Sachs 10K Alum, and Forbes Agency Council Member, Brian Walker sits down for a Brand Lab Series™ 1-1.

The AE Marketing Group, CEO shares his journey managing rapid growth and the chaotic life of an entrepreneur with Natalie.

The Evolving Role of the CMO & CCO with Deloitte’s Jonathan Copulsky

Season 1 Episode 34
Posted on December 13, 2016

As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.

How to Protect Brands from Insurgents with Deloitte’s Jonathan Copulsky

Season 1 Episode 31
Posted on November 15, 2016

Deloitte Principal and Global Insights Leader, Jonathan Copulsky joins the Brand Lab Series™ to talk about protecting your brand today.  As the author of “Brand Resilience,” Jonathan knows a thing or two about managing risk and recovery in a high-speed world.

Brand Personality in Private Equity with Devin Mathews and Jim Milbery

Season 1 Episode 30
Posted on November 8, 2016

Private equity and brand aren’t often used in the same sentence. But, maybe that’s why ParkerGale Capital is not like most private equity firms.

The misconception of private equity is that they are buying companies, firing everyone, and outsourcing production to other countries.

American Marketing Association CEO Russ Klein on Brand Transformation

Season 1 Episode 28
Posted on October 25, 2016

Russ Klein has been called “Advertiser of the Decade” by Ad Age. His experience in brand transformation has led him to his role as CEO at the American Marketing Association.

At age 29, Russ was the CMO of Dr. Pepper. He learned that “Turnarounds are not about turning around brands, they are about turning around people.”