The Brand Lab Series from AE Marketing Group


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C-level Executives' and Entrepreneurs' Advice
to Inspire and Help Grow Your Business.

Listen to AE Marketing Group CEO’s conversations with today’s most innovative executives and entrepreneurs. Hear practical advice and insight on technology, customer experience, co-creation, marketing, employee advocacy, and more.

Conversations Include

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All PodcastsSeasons 1-3

Kaizen Health CEO on HealthTech and Startup Growth

Season 3 Episode 60
Posted on November 14, 2017

Brand Lab Series™ Episode 60 Show Guide – Kaizen Health

  • Industry Evolution
  • Solving Challenges
  • Continuous Improvement
  • Technology for Healthcare
  • Customer Focus Pivot
  • Investor Dating
  • Women in Business

Kaizen Health is a health tech company using transportation to improve individual wellness and connectivity. “Kaizen, if you look at the name, it’s Japanese and it means ‘continuous improvement.’ That’s something that we think health care needs in general. That’s who we are as a culture.”

Simple Mills CEO on Branding in the Clean-Ingredient, Natural Food Category

Season 3 Episode 58
Posted on October 31, 2017

Brand Lab Series™ Episode 58 Show Guide – Simple Mills

  • Solving Personal and Market Needs
  • Retail and E-commerce Channels
  • Building Brand Awareness
  • Product Development Process
  • Influencer Marketing
  • Tracking Quality and Consumer Feedback

Even as a young company of only four years, Simple Mills is already taking the clean, natural food market by storm. It is already a top 5 trending food on Insta Cart. Katlin Smith founded the company as she was cleaning up her diet and now helps consumers do the same.

Hannah’s Bretzel CEO Florian Pfahler on Uber Competition, Brands, CX and of course Uber Sandwiches

Season 2 Episode 55
Posted on May 30, 2017

Brand Lab Series™ Episode 55 Show Guide – Hannah’s Bretzel

  • Innocent Beginnings
  • Whole Food’s Inspiration
  • Food Transparency
  • Commitment to the Pillars of a Brand
  • New Food Experiences
  • Technology Innovation
  • The Culture Council

Tide Spin CEO David VanHimbergen on Innovation Mindset and Branding at Proctor and Gamble

Season 2 Episode 52
Posted on May 9, 2017

Brand Lab Series™ Episode 52 Show Guide – Tide Spin

  • Upstream Innovation Opportunities and Risks
  • Startup Brand Expectations with Procter and Gamble
  • On-Demand Laundry Model
  • Agile Technology Development
  • Owning Customer Experience

Mediafly COO and Chief Financial Officer John Evarts on Marketing & Raising Capital as a Tech Startup

Season 2 Episode 50
Posted on April 18, 2017

Brand Lab Series™ Episode 50 Show Guide – Chief Financial Officer

  • Pressures of Being a Chief Financial Officer/COO in Tech Startup
  • Managing Growth and Scale
  • Aligning Marketing with Finance
  • Betting on Marketing

Military Veteran Entrepreneurship with Rumi Spice CEO and CFO

Season 2 Episode 47
Posted on March 28, 2017

Brand Lab Series™ Episode 47 Show Guide – Military Veterans

  • How Military Veteran Leadership Led to Entrepreneurship
  • Why Marketing Strategy is Similar to Battle Plans
  • Bringing Business Solutions to Worldwide Problems
  • “Graveyards” in Entrepreneur Life

Talent Jam Founder and CEO Tom Ryan on StartUp Ecosystem

Season 2 Episode 46
Posted on March 20, 2017

Brand Lab Series™ Episode 46 Show Guide – Startup Ecosystem

  • The problem and opportunity with talent
  • How Talent Jam helps local startup ecosystems
  • Why people get teary eyed at networking events
  • Build a format that works because of social networks not in spite of them

Benedictine University President Dr. Michael Brophy on Higher Education Brands

Season 2 Episode 42
Posted on February 21, 2017

Brand Lab Series™ Episode 42 Show Guide – Benedictine University

  • Facing college affordability
  • Scaling a global education brand
  • Providing a strong customer experience for students
  • Empowering workforce and balancing culture
  • Changing landscape of technology in education

Kauffman Foundation Entrepreneur-in-Residence Tom Ryan on State of Start-Ups

Season 2 Episode 37
Posted on January 17, 2017

Brand Lab Series™ Episode 37 Show Guide – Kauffman Foundation

  • Tom’s insight serving every-day startups
  • Common DNA shared by entrepreneurs and their startups
  • Big 4 issues facing most startups
  • Blindspots that entrepreneurs don’t often see

Talent Co-Creation with Goldman Sachs, Aon Foundation & City Colleges of Chicago

Season 1 Episode 36
Posted on December 24, 2016


Talent is critical to business growth, customer experience, and brand culture. Talent is also a recurring theme heard from executives and entrepreneurs who’ve appeared on the Brand Lab Series™.

The Evolving Role of the CMO & CCO with Deloitte’s Jonathan Copulsky

Season 1 Episode 34
Posted on December 13, 2016


As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.

Documentary Storytelling for Brands with CEO Brian Walker

Season 1 Episode 33
Posted on December 6, 2016

BRAND LAB SERIES™ EPISODE 33 SHOW GUIDE – Documentary Storytelling

For all the industry chatter about “being authentic”, few brands use documentary storytelling to actually be real.  Natalie interviews AE Marketing Group CEO Brian Walker about their latest documentary storytelling campaign for Network Health.

Podcasting Your Brand Today With ParkerGale

Season 1 Episode 32
Posted on November 22, 2016


Podcasting has been a big hit with many brands. Our own podcast filled an industry void in C-Suite marketing content. Yet, by no means are we audio pioneers. Therefore, we tapped our friends at ParkerGale to share how you can use podcasting to fuel your brand.

How to Protect Brands from Insurgents with Deloitte’s Jonathan Copulsky

Season 1 Episode 31
Posted on November 15, 2016


Deloitte Principal and Global Insights Leader, Jonathan Copulsky joins the Brand Lab Series™ to talk about protecting your brand today.  As the author of “Brand Resilience,” Jonathan knows a thing or two about managing risk and recovery in a high-speed world.