Tide Spin CEO David VanHimbergen on Innovation Mindset and Branding at Proctor and Gamble
Listen to AE Marketing Group CEO’s conversations with today’s most innovative executives and entrepreneurs. Hear practical advice and insight on technology, customer experience, co-creation, marketing, employee advocacy, and more.
When you meet Kristina Heinze, you’re in rare air. A self-described, “bull in a china shop,” with an infectious smile fueled by Nespresso, she’s co-founder and partner of the private equity firm ParkerGale Capital.
You may know your local pharmacy as “My Walgreens,” however, the 116-year-old brand is global in reach. And, Steve Pemberton is the Global Chief Diversity Officer of Walgreens Boots Alliance, which is the first global pharmacy-led health enterprise, as well as the largest retail pharmacy, health and daily living destination across the US and Europe.
Hannah’s Bretzel’s philosophy is to start with quality ingredients and follow with a conscience. With locations throughout Chicago, Hannah’s Bretzel serves gourmet uber sandwiches, while striving to positively impact stakeholders. As a result, Hannah’s Bretzel has landed the Chicago Magazine Green Award, the Kenmore Best Sandwich in Chicago Award, and the Chicago Magazine Best Local Chain Award.
LaSalle Network has landed on Inc. Magazine’s “Inc. 500/5000” list for 10 consecutive years, and has received over 70 culture-based awards for being a “Best Place to Work.” It all starts with LaSalle Network’s Founder and CEO Tom Gimbel’s view on company culture.
With 12 years of extensive Naval Special Operations management, Justin Walker knows how to pivot. And, that’s exactly what the Bunker Labs, a fast-growing national nonprofit needs to scale.
We first spoke to the Bunker Labs Founder, and CEO, Todd Connor back in Episode 03. Since then the nonprofit has grown tremendously. Therefore, we asked Walker to join the Brand Lab Series™ to talk about his experience with scaling along the way.
David VanHimbergen’s seventeen-year career is full of iconic Procter and Gamble brands, bookended by Tide. In addition, his most recent role was in global innovation for the brand. So who better to launch Tide Spin, then David?
RXBAR Chief Marketing Officer Lindsay Levin has deep experience in CPG marketing. First, at “catalyst” brand Quaker and now for the fast-growing RXBAR.
We invited her on the Brand Lab Series™ to help executives and entrepreneurs think about breaking through industries, customer experience, and brand culture.
Mediafly’s Chief Financial Officer and COO John Evarts moves fast. And, he has too. Because the Chicago Tech company is growing rapidly, redefining B2B sales and marketing. Oh, and Mediafly just raised $10 Million.
Kimberly Jung and Keith Alaniz of Rumi Spice are back again on the Brand Lab Series™. Their passion for creating economic opportunity has helped these military veterans fuel rapid growth. So what has prepared these co-founders for entrepreneurial life?
Serial Entrepreneur Tom Ryan is an expert in the startup ecosystem. We first talked to the Kauffman Foundation Entrepreneur-in-Residence in episode 37 of the Brand Lab Series™. However, one challenge heard constantly in the startup ecosystem is talent. Therefore, we asked Tom back to discuss his latest venture – Talent Jam.
Bob Moesta is both an entrepreneur and engineer. Over his career, Bob has developed and launched more than 3,000 products. He worked alongside Clay Christensen and is passionate about aligning marketing with engineering. As a result, he is always asking the question, what job is the consumer trying to hire for? Hence, the Jobs to Be Done (JTBD) mindset.
Howard Tullman, CEO of 1871 returns to the Brand Lab Series™. As someone who’s built over 16 companies spanning four decades, he knows a thing or two about leadership. Looking back over 50 years, Howard shares the core concepts that have shaped his leadership style. The fundamental elements of leading, building a business, and teamwork have held true over time.
The Internet of Things (IoT) is fueling unprecedented change and opportunity. Therefore, who better to discuss this with than Luis Rodriguez. He has not one, not two, but three degrees from MIT and is Director of IoT at IBM.
Benedictine University began 130 years ago in Chicago. Today the University serves students throughout the world, from China, Vietnam, the US and online. Furthermore, fierce competition, empowered consumers, along with rising costs have education in flux.
Rumi Spice began with a mission to cultivate peace in Afghanistan. Today, the company is building a global brand and connecting the global economy with Saffron.
And it all starts in Afghanistan. A place Rumi Spice CEO Kimberly Jung and CFO Keith Alaniz know well.
Many C-Level executives have joined the Brand Lab Series™ Podcast, but never a Chief Retirement Officer. Hence, we asked Nick Economos to talk about the complexity of marketing financial services to B2B and B2C audiences.
Technori CEO Scott Kitun knows how to build momentum. And, Kitun moves fast, even if he’s learning as he goes. Due to his hustle, he rapidly grew WGN’s “Tomorrow’s Business Today.” Now, Scott’s looking to grow another community, Technori. The largest startup showcase in the world, Technori live allows audience members to actively be involved in helping future startups.
1871 CEO Howard Tullman has seen it all. For over forty years, he’s built, invested and written about businesses. And Tullman shows no signs of slowing down. Today, he leads the largest business and tech incubator in North America, 1871. AE Marketing Group CEO, Brian Walker describes Tullman as the fastest person in all of 1871. This week he joins the Brand Lab Series™ to share his insight on entrepreneurship, business, and marketing.
The Kauffman Foundation knows a thing or two about education and entrepreneurship. And, as a mentor to hundreds of founders, Tom Ryan knows a thing or two about startups. Tom is one of four, Entrepreneurs-in-Residence at the Kauffman Foundation and joins the Brand Lab Series™ to kick off Season 2.
Talent is critical to business growth, customer experience, and brand culture. Talent is also a recurring theme heard from executives and entrepreneurs who’ve appeared on the Brand Lab Series™.
Episode 36 features a unique collaboration amongst Goldman Sachs 10,000 Small Businesses, the Aon Foundation and the City Colleges of Chicago. Together, the business, philanthropic and education groups used co-creation to provide talent opportunities to both students and businesses.
To discuss the unique private-public collaboration four guests joined the episode:
Recently named Inc5000 Entrepreneur, Goldman Sachs 10K Alum, and Forbes Agency Council Member, Brian Walker sits down for a Brand Lab Series™ 1-1.
The AE Marketing Group, CEO shares his journey managing rapid growth and the chaotic life of an entrepreneur with Natalie.
As empowered consumers and technology shift brand power, pressure on a Chief Marketing Officer (CMO) or Chief Content Officer (CCO) has never been greater. Who better to talk about the challenges facing a CMO or CCO than Jonathan Copulsky. He has held both positions at Deloitte, so he knows a thing or two about resilience.
For all the industry chatter about “being authentic”, few brands use documentary storytelling to actually be real. Natalie interviews AE Marketing Group CEO Brian Walker about their latest documentary storytelling campaign for Network Health.
Podcasting has been a big hit with many brands. Our own podcast filled an industry void in C-Suite marketing content. Yet, by no means are we audio pioneers. Therefore, we tapped our friends at ParkerGale to share how you can use podcasting to fuel your brand.
Deloitte Principal and Global Insights Leader, Jonathan Copulsky joins the Brand Lab Series™ to talk about protecting your brand today. As the author of “Brand Resilience,” Jonathan knows a thing or two about managing risk and recovery in a high-speed world.
Private equity and brand aren’t often used in the same sentence. But, maybe that’s why ParkerGale Capital is not like most private equity firms.
The misconception of private equity is that they are buying companies, firing everyone, and outsourcing production to other countries.
Quality is what consumers think of when it comes to a large global brand like AON. Ana Perez is back to talk about how people recognize AON’s healthcare marketing, but their biggest challenge is living up to that recognition.
Russ Klein has been called “Advertiser of the Decade” by Ad Age. His experience in brand transformation has led him to his role as CEO at the American Marketing Association.
At age 29, Russ was the CMO of Dr. Pepper. He learned that “Turnarounds are not about turning around brands, they are about turning around people.”