The Award-Winning Brand Lab Series™ Podcast from AE Marketing Group

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Named the top business and technology podcast by the Academy of Interactive and Visual Arts at the 24th Annual Communicator Awards.

Listen to AE Marketing Group CEO’s conversations with today’s most innovative executives and entrepreneurs. Hear practical advice and insight on technology, customer experience, co-creation, marketing, employee advocacy, and more.

CONVERSATIONS INCLUDE

Accenture

Walgreens

IBM

Bosch

P&G

Featured ContentThe Brand Lab Series^TM

Building Brand in CPG Industry

RXBAR Chief Marketing Officer

Insight from the Csuite

Executives from Procter and Gamble, Tide, Mediafly, ThinkCerca, and Zorch

The Evolving Role of the CMO & CCO

Deloitte's Chief Marketing Officer

Explore Popular Topics

Brand and Marketing

Co-Creation

Customer Experience

Employee Advocacy

Entrepreneurship

Technology

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How to Optimize Your Customer Experience Marketing Strategy

AE Marketing Manager, Alexa Jackson, discusses Customer Experience Marketing in this Marketing Minute. This video teaches executives how to successfully implement and stay true to a customer experience marketing strategy while optimizing their marketing message.

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The Restoration of RH’s Brand

Today, RH is recognized for its high-end furniture with a price tag to match. However, RH was not initially created to be the luxury brand it is today.

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How the 737 MAX has Permanently Grounded Boeing’s B2B Brand

Why the Global Aerospace Co. and Manufacturer of the 737 MAX Must Think More Like a Consumer Brand

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The Cult Following of Fitness Brands

“It’s not about the workouts. It’s about the experience.”

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How to Establish a Positive Workplace Culture

AE Marketing Manager, Alexa Jackson, discusses workplace culture in this Marketing Minute.

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Co-Creation and Customer Experience are Beautiful at Glossier

“I wanted to make beauty as much of an element of personal style as fashion.”

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How to Use Podcasting to Help Your Business

AE Marketing Manager, Alexa Jackson, discusses how podcasting can be used to not only better communicate and connect with your audience, but to also build revenue in this Marketing Minute.

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What is Co-Creation?

AE Marketing Manager, Alexa Jackson, discusses the elements necessary to start a co-creation project at your company in this Marketing Minute.

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Merrick Pet Care VP of Marketing on Emotional Storytelling

“Outside of people’s kids, there are very few things people care about as much as their pets.”

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How to Create and Showcase Brand Personality

AE Marketing Manager, Alexa Jackson, discusses the importance of brand personality and how to establish it in this Marketing Minute.

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How to Stay On Top of Industry Trends

AE Marketing Manager, Alexa Jackson, discusses how and why to stay up to date on industry trends during this Marketing Minute.

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Co-Creation Takes Travelers Away

“My Away bag changed the way I travel.”

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What is Enterprise Branding and How Can it Change Advertising?

AE Marketing Manager, Alexa Jackson, discusses the definition of enterprise branding and how to effectively utilize it in this Marketing Minute.

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How to Best Incorporate Customer Testimonials on Your Website

AE Marketing Manager, Alexa Jackson, discusses how to incorporate customer testimonials into your website in this Marketing Minute.

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Yoga by Allison Founder on her Journey from Yogi to Entrepreneur

“The curious soul tends to be attracted to yoga.”

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How to Use Employees in Your Advertising

AE Marketing Manager, Alexa Jackson, discusses how to authentically use your employees in advertising in this Marketing Minute.

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How to Take High-Quality Photos Without Equipment

AE Marketing Manager, Alexa Jackson, discusses how to take high-quality photos using only your smart phone in this Marketing Minute.

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How to Effectively Advertise to Millennials

AE Marketing Manager, Alexa Jackson, a Millennial herself, shares what her peers look for from their favorite brands in this Marketing Minute.

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Accenture Operations Blockchain Lead Melanie Cutlan in The Brand Lab™

Melanie Cutlan, Accenture Operations Blockchain Lead, sits down for a conversation on emerging blockchain technology.

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3 Simple Storytelling Tips

3 Simple Storytelling Tips that will help you cut through the noise in your advertising campaigns are relatedness, fairness, and authenticity.

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Accenture Operations Blockchain Lead on Emerging Technology

Season 4 Episode 75

Melanie Cutlan leads the Blockchain Practice for Accenture Operations, which helps clients transform their operations by harnessing talent, data, and intelligence to deliver the right information where and when it is needed.

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Vanille Patisserie’s President Sophie Evanoff in The Brand Lab™

Sophie Evanoff, Vanille Patisserie's President, sits down for a conversation on building a luxury brand.

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How One Brand Lets Employees Be Real

AE Marketing Group shot documentary film and photography over nineteen days with Network Health employees in Milwaukee, Fond Du Lac, Oshkosh and Appleton. And they didn’t script a thing.

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How Digital Journalism Boosts Your Content

In this Marketing Minute we discuss best practices for incorporating digital journalism into your content strategy.

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Vanille Patisserie President on Building a Luxury Brand

Season 4 Episode 74

Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake.

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6Sense Chief Marketing Officer in the Brand Lab™

Latane Conant, 6Sense's CMO, sits down for a conversation on how ABM impacts brands.

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How one Millennial is Marketing Health Insurance to other Millennials

Network Health and AE Marketing Group executed an award-winning co-creation campaign that empowered Millennials all over WI to help design new products and experiences in health insurance.

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6Sense Chief Marketing Officer on ABM

Season 4 Episode 73

6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel.

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The Pat Tillman Foundation Executive Director in The Brand Lab™

Killjan Anderson, The Pat Tillman Foundation's Executive Director, sits down for a conversation on preserving Pat Tillman's legacy.

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Technology & Promotions Collide for $38B Pie

Since before Super Bowl I, two restaurant icons — Pizza Hut (est. 1958) and Domino’s (est. 1960) — have been battling over America’s appetite for pepperoni and cheese.

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