The Brand Lab Series from AE Marketing Group

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C-level Executives' and Entrepreneurs' Advice
to Inspire and Help Grow Your Business.

Listen to AE Marketing Group CEO’s conversations with today’s most innovative executives and entrepreneurs. Hear practical advice and insight on technology, customer experience, co-creation, marketing, employee advocacy, and more.

CONVERSATIONS INCLUDE

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All PodcastsSeasons 1-3

Base4 Chief Marketing Officer on Building the Hotels of the Future

Season 1 Episode 69
Posted on January 29, 2018

BLAIR HILDAHL, CHIEF MARKETING OFFICER, BASE4 ON THE BRAND LAB SERIES™ EP 69

  • 3-D Designing
  • Finding the ROI in IOT
  • Improving Guest Experiences
  • Allowing the Market to Drive the Product
  • Underlying Company values

With the help of technology and IOT, hotels are redefining the guest experience. Through co-creation and technology, the hotel guest experience is becoming more personalized and targeted.

Procter and Gamble, Tide, Mediafly, ThinkCerca, and ZORCH C-Suite on Tech, Innovation, Bitcoin and Marketing

Season 1 Episode 67
Posted on January 15, 2018

C-SUITE EXECUTIVES FROM FIVE DIFFERENT INDUSTRIES 2018 BUSINESS OUTLOOK ON THE BRAND LAB SERIES™ EP 67

  • Technology and Sales Enablement
  • Innovation Thinking at P&G
  • B2B Marketing
  • EdTech and the Classroom
  • Bitcoin and FinTech

Bosch Global IT Innovation Lead on the Internet of Things

Season 3 Episode 66
Posted on January 8, 2018

Dennis Boecker Bosch’s Global IT Innovation Lead on the Brand Lab Series™ Ep 66

  • The Entrepreneurial Mindset
  • Interaction of Humans and Machines
  • Connectivity
  • Internet of Things and Manufacturing
  • The People Behind the Technology

Bosch is a global, iconic brand, characterized by innovative strength and social commitment. The company has seen great success in IOT, having sold 27 million web-enabled devices in 2016. By 2020, their target is for all their electronic products to be connected to the internet, and service enabled there.

AE Marketing Group on Digital, Podcasting and Creative Trends in 2018

Season 3 Episode 65
Posted on January 1, 2018

AE Marketing Group Team Brand Roundtable Ep 65 – 2018 Marketing Trends

  • Digital Marketing Forecast
  • Bitcoin and Blockchain
  • Podcasting Your Brand
  • Co-Creation Mindset
  • Documentary Storytelling
  • Pantone Color of the Year

AE Marketing Group CEO Brian Walker sat down with team members to celebrate another record year across our customer portfolio. The conversation quickly pivoted to discuss important marketing topics, trends, and experiences brands must get right to succeed in 2018.

Kaizen Health’s CEO on HealthTech and Startup Growth

Season 3 Episode 60
Posted on November 14, 2017

Mindi Knebel Kaizen Health’s CEO on the Brand Lab Series™ Ep 60

  • Industry Evolution
  • Solving Challenges
  • Continuous Improvement
  • Technology for Healthcare
  • Customer Focus Pivot
  • Investor Dating
  • Women in Business

Kaizen Health is a health tech company using transportation to improve individual wellness and connectivity. “Kaizen, if you look at the name, it’s Japanese and it means ‘continuous improvement.’ That’s something that we think health care needs in general. That’s who we are as a culture.”

Chicago Bulls’ Content Manager on Social Marketing in Professional Sports

Season 3 Episode 59
Posted on November 7, 2017

Luka Dukich Chicago Bulls’ Content Manager on the Brand Lab Series™ Ep 59

  • Growing the Next Generation of Bulls Fans
  • Engaging an International Audience
  • In-Game Fan Experiences
  • Snapchat Narrative Stories
  • Turning Sponsored Content into Worthy Content

Simple Mills’ CEO on Branding in the Clean-Ingredient, Natural Food Category

Season 3 Episode 58
Posted on October 31, 2017

Katlin Smith Simple Mills’ CEO on the Brand Lab Series™ Ep 58

  • Solving Personal and Market Needs
  • Retail and E-commerce Channels
  • Building Brand Awareness
  • Product Development Process
  • Influencer Marketing
  • Tracking Quality and Consumer Feedback

Even as a young company of only four years, Simple Mills is already taking the clean, natural food market by storm. It is already a top 5 trending food on Insta Cart. Katlin Smith founded the company as she was cleaning up her diet and now helps consumers do the same.

Tide Spin’s CEO on Innovation Mindset and Branding at Proctor and Gamble

Season 2 Episode 52
Posted on May 9, 2017

David VanHimbergen Tide Spin’s CEO on the Brand Lab Series™ Ep 52

  • Upstream Innovation Opportunities and Risks
  • Startup Brand Expectations with Procter and Gamble
  • On-Demand Laundry Model
  • Agile Technology Development
  • Owning Customer Experience