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B2CBrand Lab SeriesTM

Conversations Include

Accenture
IBM
Bosch
P&G
RXBAR
Walgreens

All Episodes

S1 E28

American Marketing Association’s CEO on Brand Transformation

Russ Klein has been called "Advertiser of the Decade" by Ad Age. His experience in brand transformation has led him to his role as CEO at the American Marketing Association.

S1 E17

Branding Magazine’s Contributing Editor Talks Content Marketing

Branding Magazine Editor Chuck Kent joins us today to talk about content marketing, brand and co-creation.  As our industry shifts to multi-channel media and consumers have brand power - content, no matter how you define it - is a critical component.

S1 E16

Branding Magazine’s Contributing Editor on 40 Years of Advertising

Advertising agency veteran, creator, and moderator of The Branding Roundtable, Chuck Kent joins the Brand Lab Series™ Podcast for episode 16.

S1 E15

AE Marketing Group’s CEO on Marketing to Generation Z

Generation Z is the newest audience for brands to reach. They may be young, but they have a significant amount of influence over spending decisions.

S1 E14

Camp Kesem’s Chief Development Officer on Parents and Brands Today

Jim Higley is an award-winning author and a national advocate for fatherhood and men’s health issues. Every day, brands target parents in their marketing efforts, but are they making a huge mistake by ignoring modern gender role sharing?

S1 E2

AE Marketing Group’s CEO on The Power of Co-Creation on Consumer Engagement

Brian Walker AE Marketing Group’s CEO on The Brand Lab Series™ Ep 2 AE Marketing Group CEO Brian Walker talks with co-host Natalie Pyles on episode 002 of the Brand Lab Series™ Podcast. Brian discusses the power of co-creation on consumer engagement. The CoCreation Lab Series™, founded by Brian, is all about designing products, services, and experiences with your customers. Co-creation brings meaningful insight into the consumer market, helps strengthen brand loyalty and empowers employees.