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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Why Marketing is a Dirty Word

For most of my career, I’ve had the ear of the c-suite.  Our conversations cover a range of business language, but one word has always stood out.  That word is “marketing” and all too often, it is considered dirty.

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Our Meeting Productivity Guide

Anyone who has read the New York Times bestselling business book REWORK understands that meetings are not always the most productive use of someone’s time.

#PizzaHasChanged, but has Pizza Hut?

Once a brand so iconic that it actually defined the entire notion of “pizza” for many of us who grew up during the 1960s and ’70s, Pizza Hut has now fallen flatter than a thin crust

A CX Lesson in Goodbye

According to various news reports and an email sent out by the company earlier this week, all of Hailo’s North American operations will come to an end on October 26.

How is Ebola impacting a Texas hospital’s brand?

Imagine if you were treating the first Ebola cases diagnosed in the U.S. Beyond that, imagine if two of your front-line care providers now tested positive for the deadly disease.

Have Acronyms Become an Official Language?

We have redefined the meaning of “friend.” We communicate in less than 140 characters and there are enough acronyms Merriam-Webster could fill an entire new dictionary.

You Don’t Know Me, but I’m Amazing

In today’s digital age – what would make anyone think a cookie-cutter, generic “your name goes here” email is going to get you a sale, let alone a response?

The Art of Staying in Business

One of my business idols and fellow West Loop neighbor, Jason Fried recently wrote “there's something a lot harder than starting a business: staying in business.”

Airbnb Just Schooled You on Brand Authenticity

Some might argue that “being authentic” is Marketing 101, but the truth is most brands talk about being authentic, but don’t walk that talk.

AE Marketing Group launches CoCreate Wisconsin, a Consumer Movement Designed to Change the Health Insurance Industry

AE Marketing Group helped launch the CoCreate Wisconsin Movement, which has not only been a win for consumers, but its byproduct impact on Network Health’s brand and customer experience.

AE Marketing Group leads the CoCreate Wisconsin Millennial Lab to Improve Customer Experience in The Health Insurance Industry.

People everywhere find the health insurance industry confusing and intimidating, which is what you get from years of design from the inside out.

AE Marketing Group a 3x Winner in The 35th Annual Telly Awards

AE Marketing Group's CoCreate Wisconsin brand creative was recognized both as a top B2C and brand campaign as well as for its unique use of animation at the 35th Annual Telly Awards.

85% of Corporate Blogs Have Five Posts or less?!

As we look over the past twelve months, AE has grown revenue 39% and fueled two movements, yet we fall dangerously close to the 85% of corporate blogs with five posts or less.

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