On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.
In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.
CoCreate Wisconsin was featured at the 2015 Insight Innovation Exchange Health Conference for its ground-breaking approach to consumer insight in the health care industry.
I was talking with representatives from Harvard Business School and Goldman Sachs 10K Small Business when I was asked, “Why did you start AE Marketing Group?”
As an increasing number of brands recognize its power, co-creation is becoming more than trendy. These days, it’s downright fashionable.
For fans of the drama, the wait for the return of Don Draper was a lesson in patience as the show had been on hiatus since May 2014. For others, meanwhile, it was a great lesson in social media.
A mission statement is one thing, but actually living it is another. The best brands understand this and not only are experiencing incredible growth and loyalty, but also are making a difference.
After spending a decade inside the ad world, however, I’d seen more than enough siloed business models, legacy thinking and hostile agency-client relationships.
Attend any marketing conference today, and you’ll find entire tracks dedicated to data and how it can be used to improve customer experience.
Through Nationwide Children’s Hospital, the company is uniquely positioned to continue the conversation. But the question is, will they?
JetBlue taught all of us a valuable lesson during Sunday night’s game – and that’s how in today’s marketing climate, listening on social media can often trump traditional advertising.
Brand is so much more than an ad campaign. If Nationwide truly wants to #MakeSafeHappen a national dialogue, then the company needs to continue the tough conversation.
As any good marketer can tell you, women make up a huge percentage of Pinterest users, which is fine with us.
Promotion of the next chapter of the Star Wars saga, “The Force Awakens,” began earlier this month with the release of the film’s first official trailer, followed by tens of millions of views online.