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Welcome to Our Blog

 

On the AE Marketing Group blog, you’ll find helpful and actionable insight on strategy, media, technology, marketing, customer experience, co-creation, employee advocacy, entrepreneurship, and more.

 

In addition to our written blog features, we also produce the award-winning Brand Lab Series Podcast and the Marketing Minute video series.

Financial Brand Marketing That Balances Your Needs and Wants

Financial brand and product marketing can be challenging, but it doesn't have to be.

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AE Marketing Group is Highest Fundraiser at 10th Annual Run for Gus

AE Marketing Group attends Run for Gus Benefiting Lurie Children’s Hospital of Chicago. After an eventful day, CEO Brian Walker fundraises the most money for the charity.

Awarded Highest Brand Honors at 33rd Annual Telly Awards for “We Speak Your Language”

Creating a campaign centered around simplifying health care jargon, AE Marketing Group worked with Network Health to produce the "We Speak Your Language".

Medical Market and Media Recognizes AE Marketing Group

AE Marketing Group is named one of the Top 100 Agencies in a special issue of Medical Market and Media.

Inaugural Giving Week Kicks Off

In the Spring of 2011, AE Marketing Group began its inaugural giving week with community building and non-profit outreach.

Children’s Hospital of Chicago Names CEO Brian Walker to the Young Associates Board

After years of volunteering for Children's Hospital of Chicago, Brian took his volunteering a step further and began serving for the young associates board.

What is Co-Creation?

This video helps executives who are unfamiliar with co-creation or are familiar with the term and are considering implementing a CoCreation strategy.

What B2B Companies Can Learn from B2C Companies

Learn what B2B companies can learn from B2C companies, that have truly mastered the customer experience, in this Marketing Minute.

Understanding your Director Level Buyer Personas

Understanding your buyer personas is critical to new business. In this Marketing Minute we share our original research on director-level employee personas.

How to Become a Relevant B2B Seller

How often do you receive cold B2B sales emails and voicemails with similar language and no personal touch? The answer is likely every day, and more than likely, several times per day.

How to Become a B2B Brand that Can’t Be Ignored

Alexa explains how to prepare your organization to meet the needs of today's modern buyer and become a brand that cannot be ignored in this Marketing Minute.

How Humanizing Your Brand Fosters Connection

Customers with an emotional connection to a brand have a 306% higher lifetime value. So, how do you humanize your organization?

How to Build Your Personal Brand

From defining your personal mission statement, to deciding the best social media platforms to reach your audience, here's what's involved in creating your personal brand.

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