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Brand and Marketing

UCAN’s CEO Emeritus on Aligning Marketing and Development Inside Non-Profits

Tom Vanden Berk UCAN’s CEO on The Brand Lab Series™ Ep 8 UCAN Chief Executive Officer Tom Vanden Berk back again as our special guest on Episode 008 on the Brand Lab Series™ Podcast. Your host Brian Walker talks with Tom Vanden Berk about how non-profits operate at the highest level when marketing efforts are truly aligned. Tom discusses how to overcome a significant brand failure and brings insights into developing mission and brand awareness in non-profits.