Camp Kesem is the only national non-profit of its kind that helps children touched by their parent's cancer. And as the brand's Chief Development and Marketing Officer, that mission is deeply personal to Jim Higley.
Today we compare horizontal marketing with vertical marketing. Thanks for joining us! Brian Walker continues his interview with Jim Glickman who is the CMO of Hilco Evaluation Services.
John Tillman Illinois Policy Institute’s CEO on The Brand Lab Series™ Ep 9 Illinois Policy Institute CEO John Tillman is our special guest today for Episode 009 of the Brand Lab Series™ Podcast. Your host Brian Walker sits down with John Tillman to discuss public policy and how it affects everyday citizens.
Tom Vanden Berk UCAN’s CEO on The Brand Lab Series™ Ep 8 UCAN Chief Executive Officer Tom Vanden Berk back again as our special guest on Episode 008 on the Brand Lab Series™ Podcast. Your host Brian Walker talks with Tom Vanden Berk about how non-profits operate at the highest level when marketing efforts are truly aligned. Tom discusses how to overcome a significant brand failure and brings insights into developing mission and brand awareness in non-profits.
Tom Vanden Berk UCAN CEO on The Brand Lab Series™ Ep 7 UCAN’s CEO Emeritus Tom Vanden Berk is our special guest today on Episode 007 of the Brand Lab Series™ Podcast. Your host Brian Walker talks with Tom about how unique branding for non-profits requires a high level of focus.
Mike Wolfe Zorch’s CEO on The Brand Lab Series™ Ep 5 Zorch CEO Mike Wolfe is today’s special guest on Episode 003 of The Brand Lab Series™ Podcast. Your host Brian Walker takes a closer look at managing metrics, growth, and ROI from your marketing dollars with Mike Wolfe. By creating buzz through differentiating themselves and using tactical initiatives, ZORCH has been able to develop brand awareness in a niche B2B industry.