6 Co-Creation Considerations for Healthy Customer Experience
To deliver better customer experience, brands today need better strategies – such as co-creation – to not only engage with consumers, but also to meet their high expectations.
To deliver better customer experience, brands today need better strategies – such as co-creation – to not only engage with consumers, but also to meet their high expectations.
AE Marketing Group is excited to announce our official move into 1871 Chicago, the city’s premier business tech incubator located inside the famed Merchandise Mart.
From concussions and domestic violence to deflated footballs and debatable discipline, the NFL seemingly has more threats to its mighty brand these days than Cam Newton has in his offensive arsenal.
By uniting consumers and employees, co-creation embodies genuine engagement and partnership, which is something that so many brands talk about, but so few actually achieve.
To truly improve customer experience, there’s one thing that the vast majority of brands aren’t doing, which not coincidentally is also the one thing that they should.
The younger generation, they’ll remind you, is increasingly more interested in acquiring experiences than acquiring things.
Comcast CEO, Brian Roberts, told the Fortune Global Forum today "We're going to make customer service our best product."
For years, Oliver has been crusading against obesity among children in the U.S. and U.K., and his message – and threat – primarily was aimed at food marketers, but the advice applies to all brands.
Baseball and a "cup of coffee" – the idiom for a short time spent by a minor league player at the major league level – have long been intertwined.
If you’re anything like us, you may be asking yourself at this very moment, “How on Earth is summer – not to mention, 2015 – already half over?”
In an industry filled with far too many strained agency/client relationships, we’ve never referred to our customers as “clients.”
When it comes to co-creation, sometimes your brand plans on it – and sometimes, you just have to have the sense to recognize co-creation when it organically pops up along the way.
Through multiple order pathways, including wearable technology and now co-creation, Domino's is cooking up a whole new pizza experience and leaving the competition behind.
As an increasing number of brands recognize its power, co-creation is becoming more than trendy. These days, it’s downright fashionable.
Attend any marketing conference today, and you’ll find entire tracks dedicated to data and how it can be used to improve customer experience.
Some might argue that “being authentic” is Marketing 101, but the truth is most brands talk about being authentic, but don’t walk that talk.